Whoopi Goldberg Expands Her Cannabis Legacy with the Launch of Whoop-Tea in Partnership with Pure Genesis

“I’ve always believed in the power of cannabis—not just for wellness, but for joy,” said Whoopi Goldberg. “Whoop-Tea is fun, it’s refreshing, and it’s for people who want to relax, laugh, and enjoy themselves without the side effects of alcohol.”

With a crisp blend of iced tea and lemonade and a perfectly balanced 10mg dose of hemp-derived THC, Whoop-Tea is designed for a new kind of social hour—one rooted in relaxation, connection, and culture. It’s one of four beverages in the Genesis line and represents a major milestone for both Goldberg and Pure Genesis in their mission to redefine the cannabis experience.

“This is more than a product—it’s a statement,” said Faye Coleman, co-founder and CEO of Pure Genesis. “Whoop-Tea represents a bold new direction for the cannabis industry—where celebrity, wellness, and purpose align. We’re proud to stand beside Whoopi to launch something this impactful.”

The official launch event for Whoop-Tea will take place on June 5, 2025, in New York City, featuring industry leaders, tastemakers, and an exclusive guest list celebrating the arrival of a drink that’s poised to shift the culture.

With cannabis beverages rapidly gaining ground as the next big thing in functional wellness, Whoop-Tea is projected to generate millions in revenue and open doors for more inclusive, mindful, and celebratory ways to experience cannabis.

A celebrated entertainer, producer, and cultural voice, Whoopi Goldberg is one of only 18 EGOT winners in history. In addition to her award-winning work in film and television, she isa long-standing advocate for cannabis access and wellness, previously co-founding Whoopi & Maya and now leading new ventures including Whoop Fam and Whoop-Tea.

Pure Genesis is a Black woman-owned, multi-state cannabis and hemp company focused on access, advocacy, and education. Licensed in New Jersey, New York and Florida, the company is known for its equity-first approach, reentry employment programs, and commitment to producing high-quality plant-based wellness products.