Whoopi Goldberg Expands Her Cannabis Legacy with the Launch of Whoop-Tea in Partnership with Pure Genesis
New Jersey — April 4, 2025 — EGOT winner, entrepreneur and cannabis advocate, Whoopi Goldberg is once again blazing trails in the cannabis industry with the debut of Whoop-Tea—a 10mg THC-infused half tea, half lemonade mocktail—created in partnership with Pure Genesis, a leading Black woman-owned cannabis and hemp company with licenses in New Jersey, New York and Florida. Whoop-Tea is Goldberg’s latest venture in the cannabis space, building upon the success of her brands Whoopi & Maya and Whoop Fam Brands. This newest launch brings her passion for wellness, plant medicine, and elevated experiences to the forefront of the cannabis beverage revolution.
“I’ve always believed in the power of cannabis—not just for wellness, but for joy,” said Whoopi Goldberg. “Whoop-Tea is fun, it’s refreshing, and it’s for people who want to relax, laugh, and enjoy themselves without the side effects of alcohol.”
With a crisp blend of iced tea and lemonade and a perfectly balanced 10mg dose of hemp-derived THC, Whoop-Tea is designed for a new kind of social hour—one rooted in relaxation, connection, and culture. It’s one of four beverages in the Genesis line and represents a major milestone for both Goldberg and Pure Genesis in their mission to redefine the cannabis experience.
“This is more than a product—it’s a statement,” said Faye Coleman, co-founder and CEO of Pure Genesis. “Whoop-Tea represents a bold new direction for the cannabis industry—where celebrity, wellness, and purpose align. We’re proud to stand beside Whoopi to launch something this impactful.”
The official launch event for Whoop-Tea will take place on June 5, 2025, in New York City, featuring industry leaders, tastemakers, and an exclusive guest list celebrating the arrival of a drink that’s poised to shift the culture.
With cannabis beverages rapidly gaining ground as the next big thing in functional wellness, Whoop-Tea is projected to generate millions in revenue and open doors for more inclusive, mindful, and celebratory ways to experience cannabis.
About Whoopi Goldberg
A celebrated entertainer, producer, and cultural voice, Whoopi Goldberg is one of only 18 EGOT winners in history. In addition to her award-winning work in film and television, she isa long-standing advocate for cannabis access and wellness, previously co-founding Whoopi & Maya and now leading new ventures including Whoop Fam and Whoop-Tea.
About Pure Genesis
Pure Genesis is a Black woman-owned, multi-state cannabis and hemp company focused on access, advocacy, and education. Licensed in New Jersey, New York and Florida, the company is known for its equity-first approach, reentry employment programs, and commitment to producing high-quality plant-based wellness products.
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.