NO CAP! Soda Pop Inc. and Albanese World’s Best Confectionery Group, Inc. Announce Groundbreaking Licensing Partnership

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NO CAP! Soda Pop Inc. and Albanese World’s Best Confectionery Group, Inc. Announce Groundbreaking Licensing Partnership

April 15, 2025 – Corona, CA – NO CAP! Soda Pop Inc., the next-gen beverage brand redefining soda for a new generation, has announced a category-first licensing partnership with Albanese World’s Best Confectionery Group, Inc., makers of the World's Best Gummies. The deal marks the first time a modern soda company has secured a confectionery licensing agreement, bringing together two beloved brands to create a new wave of flavor innovation and cultural relevance.

The partnership covers all Albanese World’s Best Gummi flavors and will inspire a new line of NO CAP! better-for-you soda offerings that capture the iconic, bold flavors fans love from Albanese World’s Best. This unprecedented collaboration connects directly with the Gen Z and Gen Alpha consumer through vibrant taste, shared lifestyle alignment, and a passion for fun, flavor experiences.

"This partnership is everything our brand stands for," said Vinny Wilson, Co-Founder of NO CAP! Soda Pop Inc. "We’re here to enhance the modern soda game, and teaming up with Albanese World’s Best—a brand that sets the gold standard in gummi flavors gives us a way to reimagine how soda pop shows up on shelf and in youth culture."

“We’re excited to team up with a like-minded brand that shares our passion for bold flavor and fun,” said Bethany Albanese, Co-President of Albanese World’s Best Confectionery.  “This collaboration brings our gummies’ signature flavor into a category consumers are already buzzing about—and we can’t wait for them to try it.”

The deal was brokered by Ari Freedman of Surge Brands Inc., a leader in strategic brand licensing and partnerships.

This collaboration sets the stage for increased retail and distributor engagement, as NO CAP! continues to build momentum nationwide through its disruptive product line, high-energy marketing, and unique cultural partnerships.

About NO CAP! Soda Pop Inc. NO CAP! is the next-gen soda. Designed for youth culture, NO CAP! is the soda pop of choice for a generation that wants more—without compromise. Founded by a crew of beverage and brand experts, NO CAP! is disrupting shelves and redefining refreshment with real personality. 

About Albanese World’s Best Confectionery Group, Inc. Albanese World’s Best Confectionery is the home of the World's Best Gummies, known for their vibrant flavors, ultra-fresh quality, and iconic 12-flavor gummy bears. For over 30 years, Albanese World’s Best has been delivering joy through confectionery excellence and continues to lead innovation in the candy industry. 

About Surge Brands Inc. Surge Brands Inc. is a global brand licensing agency that connects top-tier brands with best-in-class partners to unlock new consumer experiences and revenue streams. Led by Ari Freedman, Surge specializes in delivering game-changing licensing strategies across food, beverage, lifestyle, and entertainment sectors.