Oval Coffee Roasters Debuts Nationwide at Sprouts Farmers Market

NEW YORK, NY – May 2025 — Oval Coffee Roasters, a New York City-based specialty coffee brand founded by Christopher Alspach and Andrew Itzkowitz, is launching nationally across 450+ Sprouts Farmers Market locations beginning May 5, 2025. The rollout is part of Sprouts’ May Innovation Set, spotlighting emerging brands that bring innovation and craft to grocery.

Oval offers whole bean and single-serve drip bag formats—each roasted in NYC with care, sustainability, and bold flavor. Their drip bags, inspired by specialty coffee culture in East Asia, offer an elegant, low-commitment way to enjoy premium coffee—just add hot water. Each single-serve drip bag features a biodegradable filter and is available individually or in a boxed set of eight.

“Friends kept bringing these back from trips to Japan and Taiwan—each one beautifully designed and surprisingly delightful,” says co-founder Christopher Alspach, former co-founder of Upper Left Roasters. “It became clear we could offer that same joy and quality here, but with our own New York twist.”

Oval’s core blends include:

• The Natural – Naturally processed, fruit-forward, and complex
• Bowling Green Blend – Light and balanced, sourced from women-led farms
• Riverside Blend – A smooth, half-caff option with full-bodied flavor

With over 15,000 roasts and deep global sourcing experience, Oval’s founder Christopher Alspach previously co-founded Upper Left Roasters in Portland, Oregon, serving premium retailers like New Seasons Market and Market of Choice. Co-founder Andrew Itzkowitz brings 20 years of national retail and foodservice experience, having worked with category-leading natural and specialty brands like Bonne Maman and Yogi Tea, later leading sales for VC-backed plant-based meat startups, and originally launching a gluten-free division for his family’s bakery in the early 2000s. Together the team delivers coffee with both high craftsmanship and strong retail acumen.

“Oval is about elevating everyday moments. With thoughtful packaging, exceptional blends, and a format people love, we’re excited to bring this experience to more people.” says Alspach.

Join the #CoffeeChallenge on a groundbreaking Mixed Reality platform powered by Fabric.Space -Scan the “LEARN MORE” QR code on our single serve pour over pack POS caddys in Sprouts Farmers Market’s New for You Innovation Set starting on May 5th, to enter #OvalSpace:

• Play games & trivia            
• Watch exclusive videos           
• Discover Christopher’s vision for the perfect cup
• Enter the #CoffeeChallenge Sweepstakes for a chance to win a Grand Prize of 3 Months of Oval Coffee + Ratio Four Coffee Machine, and other prizes. 

Anyone can join #OvalSpace — just scan, play, and share with friends & family.