Licor 43 Named the Official Liqueur of the 2025 Academy Of Country Music Awards

DALLAS, Texas  (May 8, 2025) – With the 2025 Academy Of Country Music Awards ready to take the stage in Frisco, Texas tonight, one cocktail is making a bold entrance alongside country music’s brightest stars: the Carajillo 43, made with Licor 43, the Official Liqueur of the ACM Awards.

Rooted in Spanish tradition and beloved across Mexico and the U.S., the Carajillo 43 is having a major moment—and for good reason. The Carajillo 43 is a bold two-ingredient cocktail made with Licor 43 and espresso, delivering smooth, sophisticated energy to match country music’s biggest night. Already gaining popularity across bars in the U.S. and as a top cocktail searched for online, the Carajillo 43 isn’t just trending—it’s becoming a cultural staple.

“Whether you're watching from home or hosting friends for a watch party, the Carajillo is a simple yet flavorful cocktail that pairs perfectly with a night of music and celebration,” said Biagia Rosinia Commercial Brand Manager at Zamora Company USA, the U.S. division of Madrid-based Zamora Company, the brand owner of Licor 43. “It’s a great way to elevate the viewing experience with a drink that’s smooth, modern, and easy to enjoy.”

Crafted in Cartagena, Spain from a generations-old secret family recipe, Licor 43 is a golden liqueur made from 43 natural ingredients including Mediterranean citrus, spices, and botanicals. Its versatile, balanced flavor profile has made it a go-to base for cocktails around the world, especially the iconic Carajillo 43.

Carajillo 43 Recipe:

Ingredients:

1.5 oz (1 part) Licor 43 Original

1.5 oz (1 part) Strong Espresso Roast or Cold Brew

Method: Shake with ice and strain into a rocks glass. Optional garnish: A dusting of grated cinnamon for extra aroma and flavor.

About Licor 43 

Legend has it that 2,000 years ago in the Mediterranean city of Cartagena, Spain, a delightful elixir known as "Liquor Mirabilis" was crafted. Inspired by this ancient recipe, since 1946, the Zamora family has proudly produced Licor 43, a distinctive liqueur renowned for its golden hue. Exclusively crafted in Cartagena, Licor 43 is meticulously made from a secret blend of 43 natural ingredients passed down through generations. Licor 43 is not only the star of the Carajillo 43, but elevates any of your favorite cocktails. As part of its commitment to innovation, Licor 43 has introduced 3 indulgent line extensions: Licor 43 Crème Brûlée, Chocolate, and Horchata, expanding its range of offerings to delight connoisseurs worldwide. For more information, please visit buylicor43.com.