Hydration Hits The Blacktop: RECOVER 180 Partners With West 4th Basketball At NYC’s Iconic Cage

Pro Classic Tips Off Memorial Day Weekend in Greenwich Village

New York, NY – May 22, 2025 – RECOVER 180, the premium organic hydration drink built for peak recovery and performance, is teaming up with West 4th Basketball as the Official Hydration Partner of the iconic West 4th Basketball Pro Classic. The high-energy summer tournament—one of NYC’s most legendary and competitive—kicks off Memorial Day Weekend at the famed West 4th Street Courts, better known as “The Cage.”

Located in the heart of Greenwich Village, “The Cage” is hallowed ground in NYC streetball culture. This year’s West 4th Basketball Pro Classic will bring together elite local talent, former pros, and international hoopers to compete in a summer-long celebration of the game—and RECOVER 180 will be courtside fueling every moment.

“We’re proud to team up with West 4th Basketball and support the athletes and fans who embody the heart of the game,” said Jonny Hochschild, VP of Marketing at RECOVER 180. “The Cage isn’t just a court—it’s a battleground for passion, grit, and legacy. Our goal is to fuel that intensity with hydration that performs as hard as they do.”

As the official hydration sponsor, RECOVER 180 will be integrated throughout the tournament with:

• On-site hydration stations and sampling initiatives for players and spectators
• Branded activations and giveaways all summer long 
• Social media content highlighting the culture, competition, and community

The West 4th Basketball Pro Classic has become a summertime staple in NYC, drawing crowds from across the five boroughs and beyond. The RECOVER 180 partnership is set to amplify the tournament’s reach and reinforce the brand’s connection with athletes, tastemakers, and streetball purists. Whether you're competing under the heat of the NYC sun or cheering from the sidelines, RECOVER 180 will be there to keep fans and players hydrated, recovered, and ready for what’s next. Join the brand Memorial Day Weekend for the tip-off—and let the summer battles and superior hydration support begin!

About RECOVER 180:

Founded by serial beverage entrepreneur Lance Collins and real estate mogul and entrepreneur Mike Meldman, RECOVER 180 is the only organic sports drink formulated for balanced hydration. Its inception came from what Collins saw as a whitespace in the category, which at the time, offered no organic, better-for-you hydration options, inspiring him to launch RECOVER 180 which has been coined the "evolution of the bevolution." With no added sugar, chemicals, preservatives, or artificial colors, RECOVER 180's organic ingredients introduce a better way to hydrate, featuring organic coconut water combined with a balanced blend of electrolytes and vitamins to provide the hydration you need to RECOVER STRONG.

Since its launch, RECOVER 180 has steadily expanded its retail and distribution presence with national launches at Discovery Land properties, as well as Whole Foods Market, QuikTrip, and coast-to-coast availability at numerous retail chains. The company's partnerships also extend to premier independent distributors nationwide and can also be found online at Amazon and for purchase on the company's website.