Laird Superfood Launches Protein Instant Latte, Packed with Plant-Based Protein

Creamy Latte Powder Delivers Convenience Plus Sustained Daily Energy

BOULDER, Colo., June 11, 2025 /PRNewswire/ -- Laird Superfood, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Laird Superfood Protein Instant Latte, an all-in-one powder-to-latte mix containing 10 grams of protein per serving from a proprietary blend of pea, hemp and pumpkin seed protein, naturally occurring MCTs from coconut, organic Lion's Mane, Cordyceps, Maitake, and Chaga mushroom extracts, and instant coffee.

Laird Superfood Launches Protein Instant Latte, Packed with Plant-Based Protein

"Protein is having a moment—and for good reason," said Jason Vieth, CEO of Laird Superfood. "Consumers are looking for cleaner, smarter ways to incorporate protein into their daily routines as they recognize how protein helps maintain strength and stamina. We are proud to have been first-to-market with our plant-based protein coffee creamer containing only real food ingredients, Laird Superfood Protein Creamer. We're now building on that momentum with the launch of Laird Superfood Protein Instant Latte. It's a delicious, creamy, and convenient way to fuel your day—no coffee shop needed."

As the demand for protein-packed foods continues, this creamy, energizing latte powder delivers on daily protein needs and provides body and mind benefits from functional mushroom extracts. The product can be enjoyed as a hot or iced beverage and is designed for those who want a clean coffee experience with simple, real food ingredients. With 6 servings per bag, each latte comes in at just over $3, nearly half of a coffee shop latte.

In addition to the plant-based protein blend, Laird Superfood Protein Instant Latte contains Aquamin®, a bioavailable, multi-mineral sea algae complex. This complete latte powder is an excellent source of calcium with 72+ trace minerals and functional ingredients to support sustained energy, focus, and recovery. Just add water.

Laird Superfood Protein Instant Latte is available for $19 at LairdSuperfood.com, in Sprouts Farmers Market locations nationwide, and will be available on Amazon at a later date. For more information about new products, follow @LairdSuperfood on Instagram and @LairdSuperfood on TikTok.

About Laird Superfood®

Laird Superfood is a minimally processed food brand dedicated to fueling active lifestyles with superfood products that support energy, endurance, and overall well-being. Founded in 2015 by world-renowned big wave surfer Laird Hamilton, the brand was born from his personal mission to find a better morning routine that could  improve and sustain his performance while out catching waves. Alongside his wife, former professional beach volleyball legend, bestselling author and fitness icon Gabby Reece, the brand has expanded from superfood creamers to offer instant lattes, coffees, bars, prebiotic daily greens, and more. Laird Superfood is committed to offering simple ingredients and minimally processed foods that can help fuel people from sunrise to sunset.

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Brooke Cashin
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