Rekt—The Viral Crypto-Native, Zero Alc Sparkling Water With a Cult Following—Hits 7-Eleven Shelves for the First Time

Born on the blockchain, brewed for real life. Rekt Drinks brings its Web3-powered, zero-proof sparkling waters from URL to IRL.

Los Angeles, CA  Rekt Drinks, the zero alcohol, zero-caffeine sparkling water brand that’s been making waves in Web3 since 2024, is officially stepping into retail stores. For the first time, its cult-favorite Liquidated Lime cans, previously only available through limited online drops, are landing on select 7-Eleven store shelves in Southern California this month.

Launched as a crypto-native, consume-to-earn experiment, Rekt has quickly become one of the most buzzed-about brands in the non-alc space, moving over half a million cans across three drops, with its June 2025 online drop of 180,000 cans selling out in just 17 minutes worldwide. Blending physical product with digital culture, meme-fueled aesthetics, and Web3-powered loyalty, each can unlocks DRANK Points, the brand’s rewards system that turns purchases and social activity into claimable $REKT Coin, exclusive digital collectibles, and deeper community status.

The retail debut arrives at a moment when non-alc is booming and Gen Z and millennial consumers are demanding better-for-you beverages with real personality. Rekt answers the call with bold flavors, an irreverent aesthetic, and a token-powered universe that rewards participation.

“Our goal wasn’t to just launch a drink, it was to build an entirely new kind of brand,” said Ovie Faruq, CEO and co-founder of Rekt Drinks. “By using Web3's ‘community over consumer’ mechanics and new-age finance, we’re creating a loyalty loop that actually means something. It’s fun, it's experimental, it’s hyper-engaged, and now it will finally be on shelves in one of our most loyal communities in Southern California. We’re also rolling out a special LA activation this month to reward our earliest supporters.”

To celebrate its convenience store debut, Rekt is taking over three 7-Eleven locations across Los Angeles from June 19 to 21. The first 50 customers to snag a Rekt four-pack each day, retailing at $10, will score $REKT Coin worth approximately $100. The coins can be immediately claimed via QR code at checkout, with the ability to set up a crypto wallet with just one tap.

At the core of Rekt is the Rektguy NFT collection—a cult-favorite digital art project with a passionate, crypto-native community and high-profile holders including Snoop Dogg, Steve Aoki, Bassjackers, and Gary Vaynerchuk. Paired with $REKT Coin, a brand-focused cryptocurrency earned through product purchases and community engagement, these digital assets fuel a closed-loop ecosystem where fans become co-creators and customers become brand believers.

Whether crypto-curious or just thirsty, grabbing a can of Rekt is now a gateway into a world where memes meet mission, and every sip counts.

To learn more, visit rekt.com and follow along for updates on x.com/rektdrinks

# # #

About Rekt Brands Inc Rekt Brands Inc is a consumer brand company at the forefront of culture, creativity, and community. Founded in 2023, the company blends real-world product innovation with web3-native storytelling and IP, building a vertically integrated ecosystem that includes physical beverages, digital collectibles, and community rewards.

Rekt’s flagship product, Rekt Drinks, has sold over half a million cans worldwide within just 48 hours of sales, combining FMCG excellence with viral digital drops and web3-powered loyalty. The company also owns the Rektguy NFT collection and supports $REKT Coin, which fuels its community-driven growth engine.

Operating globally across North America, the UK, and Europe, Rekt Brands is building the blueprint for culturally relevant, digitally native consumer brands of the future.