One of the Fastest-Growing Wine Brands in the U.S. Now Available Nationwide at Kroger, Total Wine & More, Specs, and More
New York, NY - June 16, 2025 - ClapBack, a women-owned wine brand from parent company Aiko Brands, is boldly shaking up the industry with its unapologetic style. It’s now officially available at major retailers across the country, including Kroger, Total Wine & More, Liquor Depot, Specs, and HomeBuys. With over 150,000 cases sold to date and an accessible SRP of $11.99, ClapBack is resonating with a new generation of drinkers who crave intense flavor and bold expressions.
Known for its flavor-packed lineup, irreverent branding, and punchy 18% ABV, ClapBack is rewriting the rules of ready-to-drink wine. Each flavor brings a confidently vibrant, fruit-forward character with a playful edge—think Slept on Strawberry, Pushin' Peach, @ Me Apple, Where’d My Mango, and Blue Rizzler. Available in eye-catching 1L bottles and 375ML cans, ClapBack is built for bold moments and real ones, whether you're pregaming with friends, headed to a festival, posting up at the pool, or just vibing on a Friday night. Designed with Gen Z and next-gen wine drinkers in mind, ClapBack fits wherever the party goes because wine should never be boring.
“We created ClapBack to speak directly to the next wave of wine lovers. Those who want their wine as bold as they are,” says Irina Kogan, Founder and CEO of Aiko Brands. “The response has been incredible, and our growing retail presence is a testament to the demand.”
As the brand continues to grow, fans can expect new fruity flavors, seasonal releases, and expanded availability in markets nationwide. Upcoming flavors include Pick Me Pineapple and rumors of an incoming collaboration, offering even more daring and playful options for every kind of party.
Drink how you really feel.
ClapBack Wines retail for $11.99 each and are available at major retailers across the country, including Kroger, Total Wine & More, Liquor Depot, Specs, and HomeBuys. For more information, please visit drinkclapback.com or check out @clapbackwines on Instagram, ClapBack Wines on Facebook, and @clapback.wines on TikTok.
About ClapBack
It’s not about what life deals you—it’s about how you respond.
Meet ClapBack: a sassy, delicious fruit-flavored grape wine that speaks its mind with every sip. Sweet, fun, and sarcastic with a bold 18% ABV, it’s the perfect drink for anyone craving flavor, attitude, and value. Available in 1L bottles and 375ML cans, ClapBack is exactly what the next gen is thirsty for.
About AIKO Brands
Aiko Brands is a nationally recognized importer of premium alcoholic beverages, offering a diverse and high-quality portfolio to the U.S. market. With extensive expertise in ethnic market preferences and a tailored approach to diverse consumer segments, Aiko Brands provides a selection of fine beverages designed to satisfy even the most discerning tastes.
The company’s distribution network includes 127 partner organizations across 46 U.S. states, ensuring broad market reach and exceptional service. Aiko Brands sources products from South America, Europe, Africa, and Asia, and has developed strategic partnerships with leading European manufacturers, securing exclusive import rights to some of the world’s finest spirits and wines. By combining industry knowledge, consumer insights, and a commitment to quality, Aiko Brands continues to shape the future of the U.S. alcoholic beverage market.
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Jen Caplan
Colangelo & Partners
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