Fat Rosie’s Turns Up the Heat with Bold New Branding & Celebrity Tequila Partnership With Danny McBride’s Don Gato

 Fat Rosie’s is feeling brand new – and it’s louder, livelier, and even more Fluent in Fiesta than ever. This summer, the beloved taco and tequila bar is rolling out a vibrant new look and experience across all seven Chicagoland locations, complete with updated branding, reimagined menus, the launch of daily Fiesta Hours, an exciting new contest for guests, and a spirited partnership with Don Gato Tequila.

Fat Rosie’s has teamed up with Don Gato Tequila to become the first restaurant group in Illinois to carry the premium tequila brand. The partnership includes a lineup of exclusive activations designed to give guests a taste of Don Gato’s bold spirit. 

While some may know of the larger-than-life Don Gato as the legendary luchador who never lost a match, his true legacy in the U.S. is now defined by his sought-after tequila. Lifelong Don Gato fan Danny McBride spent significant time in Mexico documenting the legend’s story. “While I was filming Don Gato and having cool times, I was introduced to the best additive-free tequila I’ve ever had,” said McBride.

Don Gato is made from 100% blue agave, harvested at its peak maturity in the Lowlands of Jalisco. It is currently available in two award-winning expressions: the Blanco was the winner of a gold medal in the 2024 San Francisco World Spirits Competition and the Reposado won a gold medal and was the highest-ranked reposado with a score of 95 from the New York International Spirits Competition. 

Highlights of the partnership include:

• A limited-edition Oh my Gato! cocktail featuring Don Gato Blanco Tequila, Rum, Pineapple Juice, and Curacao with a Tajin rim
• A brand video series starring Don Gato founder and actor/writer Danny McBride (Eastbound & Down, The Righteous Gemstones)
• In-store appearances by Don Gato at Fat Rosie’s locations on National Tequila Day (Thursday, July 24), with festive in-store promotions and surprises

“We’ve always been known for bringing the party, and this refresh lets us lean even harder into that experience,” says CEO John Iannucci. “Our guests come to Fat Rosie’s to celebrate — whether it’s a Tuesday afternoon or a big birthday blowout. With Fiesta Hours, our updated look, and exciting partners like Don Gato, we’re raising the bar on what a night out can be.”

With locations in Naperville, Schaumburg, Frankfort, Lincolnshire, Lincolnwood, Rosemont, and Oak Brook, Fat Rosie’s continues to grow its fanbase and footprint — and this evolution is just the beginning.