TeaJoy Expands into Direct-to-Consumer with Launch of Bubble Tea Home Kits

TeaJoy, the award-winning UK startup and fastest-growing bubble tea brand, has made its direct-to-consumer debut with the launch of bubble tea home kits on Amazon UK. The move marks a strategic entry into e-commerce, building on the brand’s strong presence in foodservice, where it already supplies more than 800 outlets nationwide with commercial bubble tea solutions. 

Following being named ‘London Food & Drink Startup of the Year’ at the 2025 UK Startup Awards, TeaJoy is scaling fast with an ambitious year of expansion. The launch supports a wider omnichannel growth strategy that includes the rollout of its ready-to-drink (RTD) canned bubble teas set to hit retail shelves this autumn, alongside plans for international expansion into Europe’s high-growth beverage markets.

TeaJoy’s home kits make it easier than ever for consumers to enjoy authentic Taiwanese-style bubble tea at home delivering all the joy of bubble tea with zero hassle. Each kit makes four single-serve drinks and comes with jumbo eco-straws and instructions allowing consumers to prepare premium café-style bubble tea in under a minute with no cooking or prep time needed. 

The new range includes two home kits: 

• Fruit Bubble Tea Home Kit (RRP £9.99): Brings the vibrant tastes of passionfruit and mango tea paired with strawberry and passionfruit popping boba right to your kitchen. Made with real fruit juice syrups for authentic flavour.
• Milk Bubble Tea Home Kit (RRP £9.99): Features brown sugar and classic milk tea paired with instant tapioca pearls made from 100% cassava flour and require no cooking or prep.

“We designed these kits to bring the fun of bubble tea into people’s homes. Amazon consumers are looking for at-home drink experiences that are easy to make and let them get creative,” said Ning Ma, co-founder of TeaJoy. “They’re quick to prepare and perfect for gifting and DIY bubble tea parties. It’s all about making bubble tea more accessible and joyful for everyone.”

Since launching into foodservice, TeaJoy has quickly become a go-to supplier for independents, caterers, and national chains alike, including Creams, Steak & Co., Las Iguanas, Black Sheep Coffee, LegoLand, and Compass Group.  

Their all-in-one commercial kit solution eliminates the need for staff training or specialist machinery and provides everything you need to make premium bubble tea in just 20 seconds, an attractive proposition for high-footfall cafés and foodservice operators. 

TeaJoy Fruit Bubble Tea Home Kit 

(Makes 4 Single-Serve Drinks)

RRP: £9.99

Retailer: Amazon UK | Prime-eligible

Shelf life: 24 months 

Includes: 2 passionfruit tea syrup sachets, 2 mango tea syrup sachets, 2 passionfruit boba sachets, 2 strawberry boba sachets, 4 jumbo eco-straws and instruction leaflet.

Instructions: Just add water and ice to your chosen syrup, then add the popping boba for an exciting burst of flavour. No boiling or cooking required.

TeaJoy Milk Bubble Tea Home Kit 

(Makes 4 Single-Serve Drinks)

RRP: £9.99

Retailer: Amazon UK | Prime-eligible

Shelf life: 24 months 

Includes: 2 classic tea powder sachets, 2 brown sugar tea powder sachets, 4 instant tapioca pearl sachets, 4 jumbo eco-straws and instruction leaflet.

Instructions: Simply dissolve the tea powder of your choice in a splash of hot water, add milk and ice, then pour over your cooked tapioca pearls. No boiling or cooking required.