Ezra Brooks 90 is back by popular demand. Due to an influx of social media posts to the Ezra Brooks brand by loyal fans over the past year, Lux Row Distillers has reintroduced Ezra Brooks 90 in four SKUs. Bottled in 50mL, 375mL, 750mL and 1.75L sizes, the beloved expression is available now at retailers nationwide for fans seeking value without sacrificing quality.
Distilled with the highest quality ingredients using the signature Ezra Brooks mash bill of 78% corn, 12% malt and 10% rye, Ezra Brooks 90 is aged the old-fashioned way for four years, charcoal filtered for a smooth, mellow finish, and bottled at 90 proof (45% ABV). Just as fans will remember, flavors of caramel and vanilla abound, complemented by hints of spice and chocolate and a smooth, warm finish.
"We're excited to bring back Ezra Brooks 90, thanks to our fans for sharing their love on our social media pages for this old favorite," said Philip Lux, Ezra Brooks brand manager. "And we didn't just bring it back – we're offering a variety of sizes and value price points to help bourbon lovers find the perfect bottle of Ezra Brooks 90 based on their preferences."
More than half of all of the comments posted by fans on the Ezra Brooks Instagram and Facebook pages during 2025 included requests for the return of Ezra Brooks 90. Fans shared their love for the expression, which was discontinued several years ago and revived in fall 2025 first in a 1.75L SKU, followed by the additional SKUs this month.
Ezra Brooks 90 rejoins the award-winning Ezra Brooks family of whiskeys including Old Ezra 7 Straight Rye Whiskey and Old Ezra 7 Kentucky Straight Bourbon Whiskey, which both earned platinum at the 2025 ASCOT Awards and double gold at the 2025 San Francisco World Spirits Competition. At the 2025 ASCOT Awards, Ezra Brooks 99 Kentucky Straight Bourbon Whiskey earned platinum and Ezra Brooks 99 Rye Whiskey earned gold.
For additional information or to find a bottle of Ezra Brooks 90, contact the company directly or complete the Ezra Brooks product request form to ask for it to be available at a nearby retailer.
About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico.
###
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.