Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Coachbuilt Whisky Unveils Rare Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky at The Distillers One of One Auction

PRESS RELEASE posted by Coachbuilt Whisky

Sep. 23, 2025 at 12:21 pm

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

Coachbuilt Whisky, a premium blended Scotch whisky brand, will unveil a rare Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky at The Distillers One of One Auction on October 10th at the historic Hopetoun House near Edinburgh, Scotland. 

Coachbuilt Whisky is co-founded by George Koutsakis, whisky entrepreneur and curator of some of the world’s most exclusive casks, and 2009 F1 World Champion and Atlassian Williams Racing Brand Ambassador Jenson Button. 

Presented in collaboration with The Distillers One of One  and Sotheby’s, the biennial auction is now in its third edition and raises funds to support The Distillers’ Charity, principally the Youth Action Fund, to transform the lives of disadvantaged young people in Scotland.

The bottle is housed in a jaw-dropping sculpture forged entirely from the reclaimed metal of the legendary race-winning 1979 Williams Racing FW07 Formula 1 car and anchored on a slab of polished black granite. Individually sand-cast and sculpted by hand over hundreds of hours, acclaimed artist Mike O’Connor has applied traditional coachbuilding techniques to transform Formula 1 engineering into fine art. 

Its sweeping form captures the dramatic profile of the FW07’s rear wing, a silhouette that defined a golden era of motorsport innovation. Resting on a solid black granite base, the piece is at once sculpture, artefact and tribute: to Williams’ storied legacy, to the artistry of coachbuilding and to the partnership with Coachbuilt Whisky. Created to honor the 50-year-old sherry-cask Scotch of equal rarity, this work transcends category — it is history, distilled and reimagined as timeless art.

“The Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky represents the pinnacle of our craft—a rare whisky distilled five decades ago and matured to perfection,” says George Koutsakis, Founder of Coachbuilt Whisky. “We’re thrilled to offer this extraordinary release at The Distillers One of One Auction, knowing that the money raised will make a meaningful impact through The Distillers’ Charity.”

“We are delighted to be able to celebrate the iconic FWO7 through this one-of-a-kind lot,” said Luke Timmins, Director of Merchandise and Licensing. “Collaborations like this help bring to life Atlassian Williams Racing's Championship-winning legacy for a new generation of F1 fans, as we continue on our mission to return to winning ways."  

The Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky is a one-of-a-kind release, distilled in 1973 in The Lowlands and matured entirely in sherry casks, with its final four years spent in Oloroso. The whisky contains a 35% malt content at 46.6% ABV and comes in a 700ml size bottle. The estimate for the whisky is £6,000 - £10,000 ($7,043 - $11,738).

On the nose, rich layers of leather, tobacco, figs, dates, red fruits, chocolate, caramel, honey and boxed cigars unfold. The palate is opulent and textural, delivering notes of dark berries, baked bread, caramel, burnt orange peel and almond butter. The finish is extraordinarily long, leaving lasting impressions of mocha, dark chocolate and vanilla pods.

The one-of-a-kind product is the latest offering from the ongoing collaboration between Atlassian Williams Racing and Coachbuilt. The collaboration celebrates the brands’ rich heritage and innovative visions for the future – something previously showcased in their Coachbuilt 18yo FW18, a limited edition blend celebrating one of the most successful F1 car models of all time. 

Follow Coachbuilt Whisky on social media to keep up with the latest news and announcements: Instagram: @coachbuiltwhisky 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New York ...

View All|Post a Listing

Featured Jobs

Cellar Operator - Craftsmith Beverage

Cellar Operator - Craftsmith Beverage

Brewer - Russian River Brewing Company

Brewer - Russian River Brewing Company

After Sales Quality Supervisor - Dispense - Keg Manufacturer

After Sales Quality Supervisor - Dispense - Keg Ma...

Pittsburgh Sales Representative - Cinderlands Beer Co.

Pittsburgh Sales Representative - Cinderlands Beer...

SpikedAde- State Mgr - Louisana - SpikedAde

SpikedAde- State Mgr - Louisana - SpikedAde

Cidermaker - Yonder Cider Co.

Cidermaker - Yonder Cider Co.

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

öl brew Launches the First All-Natural, 50-Calorie Flavored Malt Beverage

öl brew Launches the First All-Natural, 50-Calorie Flavored Malt Beverage

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

Wild Bill’s and Jungle Jim’s International Market Launch Exclusive Banana Cream Soda

Wild Bill’s and Jungle Jim’s International Market Launch Exclusive Banana Cream Soda

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Recoup, the First Regenerative Organic Certified Hydration Beverage, Refreshes Brand, Formula, and Packaging

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Good Game by T-Pain Expands Circle K Florida Distribution as Retail Momentum Accelerates

Vita Pop Announces Official U.S. Launch Event in Kansas City This September, Bringing a New Generation of Soda to America

Vita Pop Announces Official U.S. Launch Event in Kansas City This September, Bringing a New Generation of Soda to America

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase