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BevNETPress Releases

Coachbuilt Whisky Unveils Rare Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky at The Distillers One of One Auction

info_outline PRESS RELEASE posted by Coachbuilt Whisky

Sep. 23, 2025 at 12:21 pm

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Coachbuilt Whisky, a premium blended Scotch whisky brand, will unveil a rare Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky at The Distillers One of One Auction on October 10th at the historic Hopetoun House near Edinburgh, Scotland. 

Coachbuilt Whisky is co-founded by George Koutsakis, whisky entrepreneur and curator of some of the world’s most exclusive casks, and 2009 F1 World Champion and Atlassian Williams Racing Brand Ambassador Jenson Button. 

Presented in collaboration with The Distillers One of One  and Sotheby’s, the biennial auction is now in its third edition and raises funds to support The Distillers’ Charity, principally the Youth Action Fund, to transform the lives of disadvantaged young people in Scotland.

The bottle is housed in a jaw-dropping sculpture forged entirely from the reclaimed metal of the legendary race-winning 1979 Williams Racing FW07 Formula 1 car and anchored on a slab of polished black granite. Individually sand-cast and sculpted by hand over hundreds of hours, acclaimed artist Mike O’Connor has applied traditional coachbuilding techniques to transform Formula 1 engineering into fine art. 

Its sweeping form captures the dramatic profile of the FW07’s rear wing, a silhouette that defined a golden era of motorsport innovation. Resting on a solid black granite base, the piece is at once sculpture, artefact and tribute: to Williams’ storied legacy, to the artistry of coachbuilding and to the partnership with Coachbuilt Whisky. Created to honor the 50-year-old sherry-cask Scotch of equal rarity, this work transcends category — it is history, distilled and reimagined as timeless art.

“The Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky represents the pinnacle of our craft—a rare whisky distilled five decades ago and matured to perfection,” says George Koutsakis, Founder of Coachbuilt Whisky. “We’re thrilled to offer this extraordinary release at The Distillers One of One Auction, knowing that the money raised will make a meaningful impact through The Distillers’ Charity.”

“We are delighted to be able to celebrate the iconic FWO7 through this one-of-a-kind lot,” said Luke Timmins, Director of Merchandise and Licensing. “Collaborations like this help bring to life Atlassian Williams Racing's Championship-winning legacy for a new generation of F1 fans, as we continue on our mission to return to winning ways."  

The Atlassian Williams Racing 50-Year-Old Blended Scotch Whisky is a one-of-a-kind release, distilled in 1973 in The Lowlands and matured entirely in sherry casks, with its final four years spent in Oloroso. The whisky contains a 35% malt content at 46.6% ABV and comes in a 700ml size bottle. The estimate for the whisky is £6,000 - £10,000 ($7,043 - $11,738).

On the nose, rich layers of leather, tobacco, figs, dates, red fruits, chocolate, caramel, honey and boxed cigars unfold. The palate is opulent and textural, delivering notes of dark berries, baked bread, caramel, burnt orange peel and almond butter. The finish is extraordinarily long, leaving lasting impressions of mocha, dark chocolate and vanilla pods.

The one-of-a-kind product is the latest offering from the ongoing collaboration between Atlassian Williams Racing and Coachbuilt. The collaboration celebrates the brands’ rich heritage and innovative visions for the future – something previously showcased in their Coachbuilt 18yo FW18, a limited edition blend celebrating one of the most successful F1 car models of all time. 

Follow Coachbuilt Whisky on social media to keep up with the latest news and announcements: Instagram: @coachbuiltwhisky 

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