Vodka is Out, Magic is In: Cantrip Launches “Elixir,” a Hemp-Derived THC Spirit Alternative Redefining the Cocktail Ritual

Boston, MA (October 2025) — Cantrip, the THC drinks brand known for its nostalgic sodas and playful approach to mindful drinking, today announced the launch of Elixir — a mixable, spirit-style beverage designed to bring a little magic back to the cocktail ritual. 

Crafted from federally compliant, naturally extracted hemp, Elixir offers a new kind of buzz in a bottle: no calories, no sugar, and no hangover — just a clean, balanced taste designed for connection, curiosity, and creativity. Each bottle contains 10 mg of Delta-9 THC per serving, giving drinkers a versatile way to mix, share, and unwind – without the alcohol. 

“Most people don’t want to give up the ritual; they just want to feel better the next day,” said Adam Terry, Cantrip Co-Founder and CEO. “Elixir gives you everything people love about making a drink — the glass, the garnish, the vibe — with a little added magic and no hangover. It’s the future of the nightcap.” 

Elixir invites people to create their own moments. Made to mix, it blends seamlessly into any drink — cocktails, mocktails, or sparkling sippers — offering a blank canvas for mindful mixing. Whether paired with lemon-lime soda and cherries for a Twirly Shirley — the grown-up twist on a classic — or mixed with your favorite spritz or tonic, Elixir turns the everyday act of making yourself a drink into something a little more extraordinary.

“We built Elixir to honor the ritual people love,” said Jennifer Contraveos, VP of Marketing. “There’s something deeply human about making yourself a drink — treating yourself, creating something thoughtful, and enjoying the moment. Our next innovation could have been a gummy or tincture, but we chose a beverage because it connects both heart and habit. Elixir lets you stay in the driver’s seat to make your drink, your way.” 

Elixir arrives as drinkers nationwide embrace alcohol-optional living and reimagine what the modern cocktail can be. In 2025, 49% of Americans say they’re trying to drink less, and 65% of Gen Z plan to cut back (source: NCSolutions) — yet consumers still crave flavor, ritual, and experience. With a clean, lightly tart taste and striking blue hue derived from spirulina, Elixir delivers an elevated way to unwind. 

Elixir is now available online at drinkcantrip.com and through select retail partners in states where hemp-derived THC beverages are legally sold.

Key Details: 

Recipes:

• Twirly Shirley 1.5oz Cantrip Elixir 4oz lemon-lime soda .5oz grenadine Lots of cherries Serve over ice
• Elixir & Tonic 1.5oz Cantrip Elixir 4oz premium tonic water Lime wedges Serve over ice #
  
  About Cantrip
  
  Cantrip, Inc. is a pioneering hemp-derived D-9 THC beverage company based in Framingham, Massachusetts, creating high-quality, rigorously tested drinks designed for connection, curiosity, and creativity. Founded in 2020, Cantrip produces a range of delicious THC sodas and its newest innovation, Elixir — a mixable, zero-proof beverage infused with naturally extracted THC. Each product is crafted with care and offered in a variety of doses to match any mood or moment.
  
  Known for its nostalgic flavors and playful approach, Cantrip reimagines the drinking ritual with zero-proof products that deliver all the enjoyment of a cocktail — hangout without the hangover. The brand has been featured in major THC beverage launches with Total Wine & More, DoorDash, GoPuff, and Edible Arrangements. For more information, visit drinkcantrip.com or follow @drinkcantrip on Instagram and TikTok. 

Contact: Jennifer Contraveos | VP of Marketing