Rowayton, CT (October 14, 2025) – Frontier Risk, the specialty insurance company behind the first on-premise insurance program for THC beverages, today announced the formation of its Advisory Board.
Board members include leaders across the beverage, hospitality, live event and retail industries:
- Jeff Agase, Founder, BrightBev
- Jeff Cantalupo, Founder, Listen Ventures
- Rick Desai, Managing Partner, Listen Ventures
- Diana Eberlein, Chief External Affairs Officer, Vertosa
- Douglas Fulton, Co-Founder, Luminary Beverage
- Alden Hoksbergen, VP of Sales, CounterMeasures Corp.
- Niall Little, VP of Sales, Brez
- Peter Showalter, Director of Strategic Partnerships, Live Nation
- Doug Veliky, Partner, BrightBev
Advisory Board to Enhance Risk Management Support of the THC Beverage Industry
The newly formed Advisory Board will work with Frontier Risk to scale distribution of its specialty programs as it deepens its support of the rapidly growing hemp beverage category. The group brings together strategic expertise spanning the broader beverage segment, hospitality and live event operations, and retail distribution, all of which are increasingly converging as hemp-derived THC beverages gain mainstream acceptance.
“Frontier Risk was founded to solve complex insurance challenges in emerging markets,” said Peter Berg, President of Frontier Risk. “This Advisory Board reflects that mission. Each member has played a key role in shaping the early growth of the THC beverage category, and together, they’ll help us develop and deliver innovative risk management solutions that support safe, compliant, and scalable industry expansion.”
Driving Responsible Growth in an Emerging Market
Frontier Risk launched the first on-premise insurance program for THC beverages earlier this year, filling a major gap for venues and operators seeking to offer hemp-derived THC beverages as an alternative to alcohol in traditional hospitality and live event settings. The company has also become the go-to insurance platform for off-premise retailers entering the space. The Advisory Board will support Frontier Risk as it continues its mission of increasing insurance capacity and holistic risk management solutions to the hemp beverage sector.
For more information about Frontier Risk’s hemp beverage insurance programs, visit frontierrisk.com/beverage
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