Monster Energy Brings European Favorite Bad Apple to America

Give in to temptation and take a bite: Juice Monster Bad Apple is finally here.

Just in time for the spooky season, Monster Energy brings the hit European flavor Stateside; a wickedly crisp fusion of energy and flavor that delivers a nostalgic punch of apple goodness with that unmistakable Monster kick.

Bad Apple takes the classic taste of fresh Fuji apple and amps it up for a new generation of energy drink lovers. Smooth, crisp, and perfectly balanced, not too sweet, not too dry and it's made with real sugar with 160mg of caffeine per can, giving fans the juice-powered energy they crave with the flavor they didn't know they needed.

"Juice Monster Bad Apple is all about that perfect mix of nostalgia and attitude," said Dan McHugh, CMO for Monster Energy. "It's a nod to classic juice flavor, but with the bold edge and high-energy performance only Monster can deliver. We wanted to bring something familiar yet unexpected in a flavor that feels timeless, but hits like a Monster."

Already a hit overseas, Bad Apple became one of Monster's top new product launches in the U.K. and across Europe, earning rave reviews and fueling millions of cases sold throughout the region in its first year. Now, U.S. fans can finally get their hands on the flavor that's been making waves abroad.

The newest addition to the Juice Monster lineup, Bad Apple joins fan-favorite flavors like Mango Loco, Rio Punch, Viking Berry and Pacific Punch, bringing fresh variety to a growing segment of full-flavor energy fans.

Juice Monster Bad Apple is perfectly timed for fall and bold enough to enjoy all year long. It is now available nationwide at convenience stores, grocery, and mass retailers. Whether you're heading to class, the job site, or the afterparty, Bad Apple is built to fuel your hustle and keep things deliciously dangerous.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans.