Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

The James B. Beam Distilling Co. Introduces Knob Creek 21 Year Old, the Oldest Expression in Distillery History

PRESS RELEASE posted by Knob Creek

Oct. 28, 2025 at 10:55 am

XLinkedInRedditFacebookEmail
Report Press Release
Knob CreekSuntory Global SpiritsJames B Beam Distilling CoBourbonAmerican Whiskey
Spirits Companies
  • image-01

Each barrel was hand-selected for its distinctive flavor and balance, resulting in a bourbon as rare and bold in character as it is in age


CLERMONT, Ky., Oct. 28, 2025 /PRNewswire/ -- Today, the James B. Beam Distilling Co., home of the The Small Batch Bourbon Collection™, marks a historic moment with the release of Knob Creek® 21 Year Old, the oldest expression to be released from the distillery and the award-winning Knob Creek® portfolio. Discovered at 21 years, this limited-edition bourbon marks a milestone for Knob Creek®—an extra-aged whiskey that embodies Knob Creek® while delivering a distinctive new expression and flavor experience.


For more than two decades, these barrels rested patiently in our Kentucky rackhouses, weathering changing temperatures and seasons. During this time, the whiskey didn't just age; it evolved, gaining extraordinary depth, color, and character that only 21 years in the barrel can bring. Each was then hand-selected by our master distillers for its remarkable balance and complexity - proof that patience, instinct, and respect for the process can create something truly one of a kind.


"When we first laid this batch to rest, we weren't chasing any specific age statement - we were focused on crafting a great bourbon, just like we always do," said Freddie Noe, eighth generation master distiller. "After I tasted the whiskey, I knew we had something special. After decades in the rackhouse, the liquid developed a richness and balance we knew Knob Creek® fans and whiskey enthusiasts would want to try. That's what makes this release special: it's bold, full of character, and embodies what Knob Creek® stands for."


Bottled at 100 proof, Knob Creek® 21 Year Old is a full-flavored bourbon that reflects our unwavering commitment to pre-Prohibition style craftsmanship. It opens with aromas of seasoned oak, caramelized sugar, and subtle smoke. On the palate, deep caramel and char build alongside hints of fruit and toasted oak, leading to a long, warm finish of toffee and charred wood — a flavor profile shaped by decades of care and expertise.


Arriving just in time for the holiday season, Knob Creek® 21 Year Old invites bourbon lovers to savor and share it neat to experience the liquid in its purest form. This limited time offering is presented in a distinguished keepsake box - a tribute to the craft and care behind this release - and is available nationwide for a limited time at a suggested retail price of $249.99 for a 750mL bottle.


About Knob Creek® Bourbon

Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon and launched three limited releases, Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, and Knob Creek® Bourbon x Rye. Knob Creek has continued to build out its rye portfolio; the brand announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey, and released Knob Creek® 10 Year Old Rye Whiskey.


About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.


A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit the Suntory Global Spirits website and DrinkSmart website.


*Further information on Knob Creek® awards can be found on Knob Creek's website.

Knob Creek® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2025 James B. Beam Distilling Company, Clermont KY.

SOURCE Suntory Global Spirits

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Sales Representative - Fort George Brewery  - Fort George Brewery

Sales Representative - Fort George Brewery - Fort...

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Automation Technician (Food & Beverage) - Barrel RM

Automation Technician (Food & Beverage) - Barrel R...

Packaging Operator - Craftsmith Beverage

Packaging Operator - Craftsmith Beverage

Sales Representative - Sarene Beer

Sales Representative - Sarene Beer

Market & Brand Manager – New York - Wolf Hound Nitro

Market & Brand Manager – New York - Wolf Hound Nit...

View All Jobs|Post a Job

More News

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans

Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
  • Production Brewer I or Production Brewer II - Fort George Brewery - Fort George Brewery
  • Natural Food + Grocery Whole Foods Market Key Account Manager - Austin, TX - Green Spoon Sales - Green Spoon Sales
  • Second Shift Packaging Team Lead - Hendler Family Brewing Company - Hendler Family Brewing Company
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  2. KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs
  3. Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand
  4. THE CPG INSIDER WEEKLY
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Hiyo Closes $20.8M Series B as Distribution Footprint Surges
  7. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  1. 10+ Local Breweries Unite For Lone Tree Brewing GABF Pre-Party
  2. Craft Maltsters Guild Opens Registration For 2027 Malt Cup Submissions
  3. Living The Dream Brewing To Release Powder Run Pistachio Cream Ale
  4. NEWS: Waterloo Gin Launches “Pour Pink” in Partnership with Susan G. Komen this October
  5. Paramount Coffee Delivers “One Good Can of Coffee” With Its First Farm-Direct Cold Brew
  6. AccountTouch Announces Partnership with Andrews Distributing
  7. Botanic Tonics Introduces feel free Kava and feel free Functional Stick Packs at the 2026 NACS Show
  1. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  2. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  3. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  4. Stateside Brands Projects 4 Million Cases for Super Lyte in Year One
  5. Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business
  6. Breakthru CCO Talks Backing Out of RNDC Deal, Priority Categories
  7. Seth Green’s Hellbent Cocktails Turned a Scrapped Robot Chicken Sketch Into A Brand
  1. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
  2. Feds’ Southern Glazer’s Bribery Probe Could Serve as ‘Template’ For Future Investigations
  3. Fall Chill Hits Beer Ordering in ‘Contractionary’ September Beer Purchasers’ Index
  4. Insider’s Week in Beer: 🥶 Pop-Tarts Turns Frosty on BuzzBallz Collab
  5. FTC Settlement Puts Southern Glazer’s Chain Pricing Under Watch
  6. Hiyo Closes $20.8M Series B as Distribution Footprint Surges
  7. Press Clips: People Moves at A-B, BrewDog & Molson Coors, the Walmart-ification of Kroger and More
View All|Submit News

Promoted PR Posts

Paramount Coffee Delivers “One Good Can of Coffee” With Its First Farm-Direct Cold Brew

Paramount Coffee Delivers “One Good Can of Coffee” With Its First Farm-Direct Cold Brew

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Skip Shapiro Enterprises Surpasses One Billion Beverage Containers Recycled

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase