Chicago, IL – 11/04/2025 – FLORA, a first-mover in the hemp-THC beverage industry, today unveiled a comprehensive rebrand built around functional ingredients designed to deliver specific, intentional effects. The new formulation combines organic botanicals, a strategic blend of cannabinoids, and functional ingredients to provide a more social experience.
The rebrand shifts FLORA's positioning from a standard THC beverage to a functional drink that provides an uplifting social effect.
Functional Ingredients Drive Effects
At the core of FLORA's rebrand is a multi-faceted approach that goes beyond THC alone:
THC + CBD + CBG Blend: FLORA's proprietary ratio combines THC for elevation, CBD for ease and balance, and CBG for energy and focus. This strategic combination creates an uplifting effect ideal for social situations and active lifestyles, moving beyond the sedative effects often associated with cannabis products.
High-Pressure Homogenization: FLORA's in-house high pressure homogenization (HPH) technology breaks cannabinoids into smaller particles, dramatically increasing bioavailability. Combined with a small amount of apple cider vinegar to enhance uptake, this process allows consumers to feel effects in minutes rather than the 30-90 minutes typical of traditional edibles.
Certified Organic Ingredients: 90-95% of the ingredients in all FLORA products are certified organic, eliminating pesticides, artificial additives, and unnecessary chemicals that compromise product integrity.
Natural Sweeteners: FLORA uses only natural sweeteners, avoiding artificial alternatives that conflict with health-conscious consumer values.
"Every element of our new formulation is intentional," said Adam Peabody, Co-Founder of FLORA. "Over the last 6 years we've learned a lot about our customers. The new and improved FLORA is about addressing the need for a truly social THC beverage."
The Functional Beverage Evolution
FLORA's rebrand aligns with broader consumer trends toward functional beverages—drinks that deliver specific benefits beyond (or in addition to) intoxication. While the functional beverage category has exploded with products focused on energy, immunity, and gut health, FLORA is pioneering the integration of cannabis into this space with their new and innovative approach.
New Look, Enhanced Function
The rebrand also includes updated packaging that highlights FLORA's new ethos. The new design features an opaque white bottle to highlight the brand's clean ingredients, and a new mandala flower logo with a petal for each botanical they use in their 10MG Spirit.
All reformulated FLORA products are now available on the company's website, with the rebrand rolling out across all distribution channels over the coming weeks.
About FLORA
Founded in 2019 by veteran mixologists, FLORA is pioneering a new social THC beverage with products designed to deliver specific, intentional effects. With a focus on certified organic ingredients, natural sweeteners, and maximizing absorption, FLORA creates premium THC beverages that meet the standards of health-conscious consumers. All FLORA products are lab-tested, precisely dosed, and compliant with state regulations.
Note to Editors: Product samples, detailed formulation information, and interviews with Co-Founders are available upon request. High-resolution images of the new packaging and functional ingredient breakdown are available upon request.
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