Four Blue Palms, the parent company of Barsmith Cocktail Mixes and Standard Proof Whiskey Co., is proud to announce a new distribution partnership with Breakthru Beverage Florida, one of the state's leading beverage distributors. This collaboration marks a major step in expanding both brands' presence across Florida's thriving cocktail and spirits market.
"We're thrilled to partner with Breakthru Beverage," said David Masters of Four Blue Palms. "Breakthru's outstanding track record, extensive reach, and commitment to excellence make them the perfect partner to help us bring Barsmith and Standard Proof to even more consumers and cocktail lovers across Florida."
Through this partnership, Breakthru Beverage will distribute the full Barsmith line of premium cocktail mixers—crafted with real ingredients and designed for effortless, high-quality cocktails—alongside Standard Proof Whiskey Co.'s line of infused rye whiskeys, known for their innovation, flavor, and mixability.
"These brands have a huge chain presence already in Florida in the major retailers as well as DTC sales," says Zack Jolly of Breakthru Beverage. "On premise folks get ready to engage as they also have amazing dehydrated citrus garnishes as well as syrups and other garnishes for your cocktail bars and hotels."
This partnership reinforces Four Blue Palms' mission to make great cocktails more accessible—whether enjoyed at home, in bars, or restaurants—through innovative products that blend craftsmanship with approachability.
About Four Blue Palms
Four Blue Palms develops and manages a portfolio of innovative beverage brands that make exceptional cocktail experiences accessible to everyone. With a focus on quality, flavor, and consumer trends, the company continues to shape the way people enjoy spirits and mixers.
About Barsmith Cocktail Mixes
Barsmith crafts premium cocktail mixers and garnishes inspired by the art of mixology and made with real ingredients. Founded in Nashville, Tennessee, Barsmith helps consumers and bartenders alike create great-tasting cocktails with ease.
About Standard Proof Whiskey Co.
Standard Proof Whiskey Co. offers a line of high-quality, infused rye whiskeys crafted for creativity and flavor exploration. With tasting rooms in Nashville and Austin, the brand brings a fresh, approachable twist to whiskey culture.
About Breakthru Beverage Florida
Breakthru Beverage Florida is a leading distributor of premier wines, spirits, and beverages, known for its strong relationships, market expertise, and commitment to service excellence across the state.
This partnership represents more than expanded distribution—it's a shared commitment to raising the bar for modern cocktail culture. Together, Four Blue Palms and Breakthru Beverage are bringing quality, creativity, and connection to every pour, one glass at a time.
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