• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Monster Energy Ignites NYC with Legendary Call of Duty: Black Ops 7 Launch Party Aboard the Intrepid

info_outline PRESS RELEASE posted by Monster Energy

Nov. 16, 2025 at 2:01 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

FOR IMMEDIATE RELEASE

Pro Gamers, UFC Athletes, Celebrities, and Streamers Collide for a One-of-a-Kind Gaming Spectacle

Monster Energy transformed New York City's iconic Intrepid into the ultimate battleground on Saturday as pro gamers, UFC fighters, and celebrities united for the Monster Energy x Call of Duty®: Black Ops 7 Launch Party, with fans around the world tuning in for the exclusive action-packed livestream.

Streaming live on Monster Energy's Twitch channel, the celebration of the newest Call of Duty installment delivered nonstop entertainment, keeping viewers locked as the world's best gamers teamed up with UFC legends and incredible artists who showcased their skills.

Monster Energy's elite roster of gamers including TeeP, HusKerrs, JayBroski, OpTic HECZ, and ElVanado98 were joined by top esport stars from FaZe Vegas and Toronto KOI along with a stacked lineup of Monster UFC athletes: Alex Pereira, Diego Lopes, Marlon "Chito" Vera, Johnny Walker, Raul Rosas Jr., Ronaldo Rodríguez, and Youssef Zalal.

A wide range of creators, athletes, and personalities were also in attendance, adding star power both on-stream and on deck. Notable guests included singer and actor Trevor Jackson, BMX rider Tyler Rizzi, and pro skateboarder Matthew Berger.

Jackson wowed the crowd as he gave gamers a run for their money, as did fighters Lopes and Rosas Jr. who showed their fighting skills extend outside of the ring. Also jumping on the livestream was top gaming talent including TeeP, HusKerrs, JayBroski, OpTic HECZ, and ElVenado98.

The event was MC'd by Jericho and Maven and featured a high-energy soundtrack from DJ Sounds of Reality, who kept the deck pulsing throughout the night.

Celebrated artist Adam Fu presented select players with custom-designed sneakers, created exclusively for the launch event. The personalized kicks quickly became one of the most talked-about moments of the night.

"Monster Energy events are all about bringing our worlds together: gaming, fighting, music, and culture – and this year's Black Ops 7 launch proved exactly why that mix is unbeatable," said Dan McHugh, Monster Energy Global CMO. "You could feel the energy on deck and across the livestream. This is the kind of unforgettable experience only Monster can deliver."

Viewers tuning in were rewarded with an exclusive Twitch Drop: a limited-edition Monster x Call of Duty Calling Card available only during the broadcast.

The celebration set the stage for an action-packed weekend in NYC, landing just hours before UFC 322 at Madison Square Garden, where Monster athletes Valentina Shevchenko and Zhang Weili squared off in the highly anticipated Battle of the Champions.

Now that Call of Duty is finally here, don't forget to grab those specially marked Monster Energy Call of Duty cans and redeem the codes for Decals, Operator Skins, Weapon Blueprints, and Double XP. For more information on how you can get your hands on these exclusive in-game rewards, visit the link below.

For images of the Monster Energy x Call of Duty®: Black Ops 7 Launch Party follow link. Photo Credit: Getty Images for Monster Energy.

###

About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at the link below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Lemon Perfect Nets Fresh $9.7M

Lemon Perfect Nets Fresh $9.7M

The Top 10 Most Read BevNET Stories of 2025

The Top 10 Most Read BevNET Stories of 2025

The Top Legal Sagas in Bev-Alc of 2025

The Top Legal Sagas in Bev-Alc of 2025

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

View All|Post a Listing

Featured Jobs

Retail General Manager - Lord Hobo Brewing Company

Retail General Manager - Lord Hobo Brewing Company

Southern California Craft Beverage Sales Rep & Chain Store Merchandiser's - ABC Distribution Southern California

Southern California Craft Beverage Sales Rep & ...

Business Development Manager - Dora's Naturals

Business Development Manager - Dora's Naturals

Director of Packaging  - Hendler Family Brewing Company

Director of Packaging - Hendler Family Brewing...

Packaging Lead - No Label Brewing Co.

Packaging Lead - No Label Brewing Co.

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

View All Jobs|Post a Job

More News

Non-Alc Beverage Sales Remain ‘Healthy’ In December

Non-Alc Beverage Sales Remain ‘Healthy’ In December

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

How ANA Brands Are Winning Investors and Retailers

How ANA Brands Are Winning Investors and Retailers

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Operations & Fulfillment Coordinator - Resident Culture Brewing - Resident Culture Brewing
  • Sales Director - Resident Culture Brewing - Resident Culture Brewing
  • Production Brewer - Great Southern Beverages - Great Southern Beverages
  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Lemon Perfect Nets Fresh $9.7M
  2. The Top 10 Most Read BevNET Stories of 2025
  3. The Top Legal Sagas in Bev-Alc of 2025
  4. Non-Alc Beverage Sales Remain ‘Healthy’ In December
  5. Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
  6. How ANA Brands Are Winning Investors and Retailers
  7. The Top Ten Most Read Spirits Stories of 2025
  1. Meat Church BBQ Ignites Strategic Partnership with Whiskey Startup Pursuit Spirits
  2. No Cap! Soda Pop Expands Retail Footprint with Walmart Partnership, Rolling Out Licensed SKUs Across West Coast Stores
  3. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  4. Elixir Kombucha Launches Chain-Wide at Earth Fare
  5. Banagua Emerges as One of the Fastest-Growing New Beverage Brands, Surpassing 2,000 Retail Doors in Under Six Months
  6. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  7. NUDL: Get Your Brain Right
  1. The Top Legal Sagas in Bev-Alc of 2025
  2. The Top Ten Most Read Spirits Stories of 2025
  3. Stateside Aims to Spark Spiked Sports Drink Trend
  4. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  5. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  6. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  7. BevNET Announces 2025 Spirits Award Winners
  1. Brewbound’s 10 Most Read Stories of 2025
  2. BevNET Live: Agrowgate on Buying Smarter in 2026
  3. Brewbound Podcast: Anderson Valley Brewing’s Jason McConnell on Taking the Reins of a Beloved Brand
  4. Cider Tops December 2025 BPI, Contraction Continues Across Beer
  5. Brewbound Live: Highland Brewing’s Leah Wong Ashburn on Finding Purpose Under Pressure
  6. Circana Weekly Scans: ‘The Grinch Stole the Green’
  7. The Top Legal Sagas in Bev-Alc of 2025
View All|Submit News

Promoted PR Posts

Galloway Company Introduces Acidified Cream Liqueur Base, Unlocking a New Era of Flavor Innovation in Dairy-Based Alcohol

Galloway Company Introduces Acidified Cream Liqueur Base, Unlocking a New Era of Flavor Innovation in Dairy-Based Alcohol

Highpour Launches Premium THC Seltzers and Margaritas

Highpour Launches Premium THC Seltzers and Margaritas

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

100 Coconuts Continues National Expansion With 916 New Doors and Breakout Retail Momentum in Q3

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

Beverage Co-Packer Increasing Capacity to 225 Million Cans per Year

Tequila Comisario Añejo Secures Top Honors in Latest Enthusiast Report Ratings

Tequila Comisario Añejo Secures Top Honors in Latest Enthusiast Report Ratings

GNGR Labs Debuts New Gut Health Booster Shot

GNGR Labs Debuts New Gut Health Booster Shot

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙