• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Monster Energy Ignites NYC with Legendary Call of Duty: Black Ops 7 Launch Party Aboard the Intrepid

info_outline PRESS RELEASE posted by Monster Energy

Nov. 16, 2025 at 2:01 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

FOR IMMEDIATE RELEASE

Pro Gamers, UFC Athletes, Celebrities, and Streamers Collide for a One-of-a-Kind Gaming Spectacle

Monster Energy transformed New York City's iconic Intrepid into the ultimate battleground on Saturday as pro gamers, UFC fighters, and celebrities united for the Monster Energy x Call of Duty®: Black Ops 7 Launch Party, with fans around the world tuning in for the exclusive action-packed livestream.

Streaming live on Monster Energy's Twitch channel, the celebration of the newest Call of Duty installment delivered nonstop entertainment, keeping viewers locked as the world's best gamers teamed up with UFC legends and incredible artists who showcased their skills.

Monster Energy's elite roster of gamers including TeeP, HusKerrs, JayBroski, OpTic HECZ, and ElVanado98 were joined by top esport stars from FaZe Vegas and Toronto KOI along with a stacked lineup of Monster UFC athletes: Alex Pereira, Diego Lopes, Marlon "Chito" Vera, Johnny Walker, Raul Rosas Jr., Ronaldo Rodríguez, and Youssef Zalal.

A wide range of creators, athletes, and personalities were also in attendance, adding star power both on-stream and on deck. Notable guests included singer and actor Trevor Jackson, BMX rider Tyler Rizzi, and pro skateboarder Matthew Berger.

Jackson wowed the crowd as he gave gamers a run for their money, as did fighters Lopes and Rosas Jr. who showed their fighting skills extend outside of the ring. Also jumping on the livestream was top gaming talent including TeeP, HusKerrs, JayBroski, OpTic HECZ, and ElVenado98.

The event was MC'd by Jericho and Maven and featured a high-energy soundtrack from DJ Sounds of Reality, who kept the deck pulsing throughout the night.

Celebrated artist Adam Fu presented select players with custom-designed sneakers, created exclusively for the launch event. The personalized kicks quickly became one of the most talked-about moments of the night.

"Monster Energy events are all about bringing our worlds together: gaming, fighting, music, and culture – and this year's Black Ops 7 launch proved exactly why that mix is unbeatable," said Dan McHugh, Monster Energy Global CMO. "You could feel the energy on deck and across the livestream. This is the kind of unforgettable experience only Monster can deliver."

Viewers tuning in were rewarded with an exclusive Twitch Drop: a limited-edition Monster x Call of Duty Calling Card available only during the broadcast.

The celebration set the stage for an action-packed weekend in NYC, landing just hours before UFC 322 at Madison Square Garden, where Monster athletes Valentina Shevchenko and Zhang Weili squared off in the highly anticipated Battle of the Champions.

Now that Call of Duty is finally here, don't forget to grab those specially marked Monster Energy Call of Duty cans and redeem the codes for Decals, Operator Skins, Weapon Blueprints, and Double XP. For more information on how you can get your hands on these exclusive in-game rewards, visit the link below.

For images of the Monster Energy x Call of Duty®: Black Ops 7 Launch Party follow link. Photo Credit: Getty Images for Monster Energy.

###

About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at the link below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth

Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth

Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Director of Retail - Rasa

Director of Retail - Rasa

Los Angeles Field Sales Representative - Allagash Brewing Company

Los Angeles Field Sales Representative - Allaga...

Vermont Sales Specialist - Burlington Beer Co.

Vermont Sales Specialist - Burlington Beer Co.

Category Manager - CG Roxane

Category Manager - CG Roxane

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

Key Account Manager Loca Loka Tequila - TGuys Spirits

Key Account Manager Loca Loka Tequila - TGuys S...

View All Jobs|Post a Job

More News

Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken

Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken

Review: Neutonic Packs Powerful Productivity

Review: Neutonic Packs Powerful Productivity

Clear Mission: The Innovations Behind Protein’s Refreshing Surge

Clear Mission: The Innovations Behind Protein’s Refreshing Surge

Retailer Profile: Vitamin Shoppe

Retailer Profile: Vitamin Shoppe

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer - Russian River Brewing Company - Russian River Brewing Company
  • Area Sales Manager - Omaha, NE - Good Boy Vodka - Good Boy Vodka
  • Facilities Manager - Trillium - Trillium
  • Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  • Outside Sales Representative - J&L Wines - J&L Wines
  • Brewer - Malibu Brewing Company - Malibu Brewing Company
  • Supply Chain Manager - CRITICAL MASS SUPPLY CHAIN - CRITICAL MASS SUPPLY CHAIN
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors
  2. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  3. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  4. Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken
  5. Review: Neutonic Packs Powerful Productivity
  6. Clear Mission: The Innovations Behind Protein’s Refreshing Surge
  7. Retailer Profile: Vitamin Shoppe
  1. Electrolit Named Official Hydration Partner of Tennis Canada and the National Bank Open Presented by Rogers
  2. Splendor Water Redefines Hydration Day with “Live Water” and a New Era of Vibrational Wellness
  3. Gladiator Energy Dominates Massachusetts BJ’s Roadshow
  4. StageWater Rolls Out Sparkling Line Nationwide, Building on Breakout CMA Fest and NIVA '26 Momentum
  5. Mount Gay Unveils Its Exceptionally Aged Collection
  6. Meet the Mixer Made for Modern Drinking: Owl's Brew Functional Non-Alcoholic Mixers
  7. Cahaba Brewing Co. Expands Distribution Into the Florida Panhandle
  1. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  2. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  3. Republic National Distributing Company Expects to Cease Operations in Illinois, Shutter Facilities
  4. “Operator Energy”: Inside 44° North Vodka’s Lean Strategy for Regional Growth
  5. Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
  6. Campari Builds On The Aperol Playbook, Without The Booze
  7. Spec’s Expands West, Acquires Nevada’s Lee’s Discount Liquor
  1. Brown-Forman, Sazerac Release New RTDs as Category Buoys Spirits Growth
  2. Beer Sales Improve as World Cup Boost Begins to Materialize, Per Circana Weekly Scans
  3. Ben Weiss On Why He’s Fronting $45M to Launch Crooked Pop Hard Soda
  4. Heineken Names JDE Peet’s Leader Rafael Oliveira as Next CEO
  5. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Craft Beer Drinkers Are Increasingly ‘More Engaged,’ But There’s Still An Attention Problem, Per BA Harris Poll
  7. BRĒZ Seeks Balance Amid Regulatory and Financial Headwinds
View All|Submit News

Promoted PR Posts

WaterOuai! Introduces a More Intentional Approach to Hydration: The OUAI It Should Be

WaterOuai! Introduces a More Intentional Approach to Hydration: The OUAI It Should Be

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

GoodDays Classic Cocktails Expands to California

GoodDays Classic Cocktails Expands to California

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

Wip Surpasses 2.5 Million Units Sold in Year One, Proving Consumers Are Ready for Energy Beyond Traditional Formats

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙