New Launch: C4 Energy Shots (Big Energy, Tiny Bottle)

C4 Energy officially entered the energy shot category with the launch of C4 Performance Energy Shots, a brand-new, pocket-sized format built for fast, functional energy without compromising flavor or performance.

Available starting today, C4 Performance Energy Shots deliver 200mg of caffeine, clinically studied CarnoSyn® Beta-Alanine, and zero sugar, all packed into a tiny bottle designed for life on the move. Think: big energy, small package.

Unlike traditional energy shots that dominate the space with medicinal flavors and limited innovation, C4 is flipping the script with three bold, fan-favorite flavors: Frozen Bombsicle®, Hawaiian Punch® Fruit Juicy Red®, and Popsicle® Grape, bringing the iconic taste of C4's best-selling cans into a fast-acting shot format consumers actually want to drink.

This marks C4's first major format innovation since brand launch, created for:

• Gym-goers who don't want a full 16oz can pre-workout
• Busy consumers looking for fast, on-the-go energy
• Energy shot users craving better flavor + better performance

Why it matters now: The energy shot category has been dominated by legacy players for years, and consumer expectations have evolved. C4 Performance Energy Shots are arriving as a modern, high-performance upgrade: clean energy, explosive flavor, and athlete-trusted credentials including NSF Certified for Sport®.

Whether it's pre-workout, mid-day crash, travel days, or holiday hustle, C4 just made energy easier, faster, cooler to carry... and TSA size approved!