• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Switchback Brewing Co. Brings Non-Alcoholic Production In-House, Expands BrewVo Capabilities to the East Coast

info_outline PRESS RELEASE posted by Switchback Brewing Co.

Jan. 6, 2026 at 12:52 pm

X LinkedIn Reddit Facebook Email
Report Press Release
NA BeerNon Alcoholic BeerCraft BeerVermont Beervermontnon alcoholicSwitchback Brewing CoBrewVoSustainable Beverage Technologies
Non-Alcoholic BeveragesSupplier & Service Provider
  • image-01

BURLINGTON, VT — Switchback Brewing Co., the employee-owned Vermont brewery behind the iconic Switchback Ale, announced today that it is bringing non-alcoholic beer production fully in-house with the installation of the BrewVo® de-alcoholization system from Sustainable Beverage Technologies (SBT). In addition to producing its own non-alcoholic beers, the investment provides Switchback with the ability to collaborate with other breweries and beverage brands seeking high-quality N.A. production on the East Coast.

Founded in 2002, Switchback is best known for its flagship beer, Switchback Ale, an unfiltered, naturally conditioned ale defined by balance, consistency, and drinkability. That same standard now guides the brewery's approach to non-alcoholic beer, both for its own portfolio and for partners navigating the rapidly growing N.A. category.

The move follows the early success of Switchback N.A., which quickly proved to be more than a limited or experimental release. Strong, sustained demand led the brewery to commit to bringing on-site N.A. production home to Burlington, allowing for tighter quality control, long-term planning, and expanded capacity.

"Switchback N.A. works because it tastes like Switchback," said President and Brewmaster Bill Cherry. "By bringing this process in-house, we're able to protect that character while building the kind of consistency and reliability that N.A. beer demands, not just for us but for potential partners as well."

A Flavor-First Approach to Non-Alcoholic Beer

Switchback selected BrewVo® for its uncompromising focus on flavor integrity, and its proven performance in the most competitive beer judging environments. BrewVo-produced non-alcoholic beers have consistently dominated major beer competitions, earning more medals than any other N.A. production method. In blind judging panels, BrewVo-made beers have even been recognized alongside full-strength alcoholic beers.

The patented BrewVo® system combines membrane separation technology with nested fermentation, gently removing alcohol while preserving aroma, mouthfeel, balance, and the core structure of the beer.

The result is a non-alcoholic beer that drinks like beer: recognizable, complete, and uncompromised.

"The beer is immediately recognizable," said Cherry. "People don't experience Switchback N.A. as a substitute. They recognize it as the beer they already know."

East Coast BrewVo Hub Opens Doors for Collaboration

With BrewVo® now installed in Vermont, Switchback will serve as the East Coast production location for BrewVo-manufactured products, working in collaboration with breweries and beverage brands seeking to produce non-alcoholic beer.

The Burlington facility is positioned to collaborate with partners seeking:

  • Consistent, scalable N.A. production
  • Proven flavor retention
  • A brewery-to-brewery approach grounded in shared standards
  • Support from a team already operating successfully in the N.A. space

By combining BrewVo's technology with Switchback's brewing expertise, the facility provides a direct pathway for breweries to enter the non-alcoholic market immediately, without the significant capital investment, technical complexity, or operational risk required to build N.A. capabilities in-house. Partners gain access to one of the most advanced non-alcoholic brewing systems available, producing beers that meet the same quality and flavor expectations as their full-strength counterparts.

"Our goal is to be a reliable, transparent partner," said Gretchen Langfeldt, Vice President and Plant Engineer. "Non-alcoholic beer is still beer. It demands the same care, experience, and respect for process."

Looking Ahead

With Switchback N.A. now firmly established and production moving in-house, the brewery views this expansion as both a quality-driven decision and a natural evolution of its business. Beyond its own portfolio, the investment creates new opportunities for collaboration, providing a pathway for other breweries to enter the non-alcoholic market with confidence and without the significant expense of building N.A. capabilities from the ground up.

"As the craft beverage market continues to change, breweries that adapt deliberately will be best positioned to lead," said Langfeldt. "For us, this is about staying true to who we are while helping shape what's next."

That commitment is already taking shape in Burlington. Equipment is arriving at Switchback's brewery as the company prepares to begin in-house N.A. production in early 2026. The build-out includes a mix of new and high-quality used equipment, a practical approach that reflects current market conditions while reinforcing a long-term commitment to quality.

At a time when many breweries are pulling back, Switchback sees non-alcoholic beer as a meaningful opportunity for thoughtful, disciplined growth.

"There's real demand in this category, but not enough production capacity that prioritizes quality," said Langfeldt. "This investment allows us to meet our own needs while also supporting other breweries looking to enter N.A. without compromising their standards."

For more information on non-alcoholic production partnerships, visit the link below.

About Switchback Brewing Co.

Founded in 2002, Switchback Brewing Co. is an employee-owned brewery based in Burlington, Vermont. Widely known for its flagship Switchback Ale, the brewery is guided by a balance-driven approach to brewing and a deep commitment to quality, consistency, and community. Switchback's portfolio includes Switchback Ale, seasonal and limited releases, and Switchback N.A., a non-alcoholic version of its iconic ale.

Media Contact:
Amy Lieblein
Marketing & Communications
Switchback Brewing Co.
Phone: (802) 651-4114

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Switchback Brewing Company
    Switchback Brewing CompanyCPG Companies
    External Link Icon
    View on Nombase
  • Sustainable Beverage Technologies
    Sustainable Beverage TechnologiesEquipment & Facility
    External Link Icon
    View on Nombase

Latest News

Prime, Lionel Messi’s Sports Drink End Court Battle

Prime, Lionel Messi’s Sports Drink End Court Battle

New Dietary Guidelines Ditch Specific Alcohol Intake Limits

New Dietary Guidelines Ditch Specific Alcohol Intake Limits

Suntory Names New Global Head of RTDs

Suntory Names New Global Head of RTDs

SPONSORED POST
Why Honey is the Strategic Sweetener for Today’s Mindful N/A Consumer

Why Honey is the Strategic Sweetener for Today’s Mindful N/A Consumer

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Chief Financial Officer - Pronghorn

Chief Financial Officer - Pronghorn

Area Sales Manager - Traverse City / Northern Michigan - Good Boy Vodka

Area Sales Manager - Traverse City / Northern M...

Head Brewer - Maplewood Brewing Company

Head Brewer - Maplewood Brewing Company

Business Development Manager - Dora's Naturals

Business Development Manager - Dora's Naturals

Chief Sales & Business Development Officer - Iron Fish Distillery

Chief Sales & Business Development Officer - Ir...

2nd Shift Brewer - The Nations Brewing Co.

2nd Shift Brewer - The Nations Brewing Co.

View All Jobs|Post a Job

More News

Non-Alc Beverage Sales Accelerate In Late December

Non-Alc Beverage Sales Accelerate In Late December

InvestBev Lands $14M From ‘Leading Global Beverage Company’

InvestBev Lands $14M From ‘Leading Global Beverage Company’

Zico Raising: Brand Aiming for $7M Investment

Zico Raising: Brand Aiming for $7M Investment

RYZE Brings Its Mushroom Coffees to Retail with Exclusive Target Rollout

RYZE Brings Its Mushroom Coffees to Retail with Exclusive Target Rollout

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Beverage Manufacturing Multiple Open Positions - Edison - MetaBrand LLC - MetaBrand LLC
  • Massachusetts Sales Lead - Talkhouse Encore - Talkhouse Encore - Talkhouse Encore
  • NYC Sales Lead - Talkhouse Encore - Talkhouse Encore
  • Chief Sales & Business Development Officer - Iron Fish Distillery - Iron Fish Distillery
  • Head Brewer - Flix Brewhouse - Flix Brewhouse
  • QA/QC Manager - WeldWerks Brewing Co. - WeldWerks Brewing Co.
  • Brewer - New Trail Brewing Co - New Trail Brewing Co
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. New Dietary Guidelines Ditch Specific Alcohol Intake Limits
  2. Suntory Names New Global Head of RTDs
  3. Spirits Declines Persist as RTDs Drive Holiday Alcohol Sales
  4. Non-Alc Beverage Sales Accelerate In Late December
  5. InvestBev Lands $14M From ‘Leading Global Beverage Company’
  6. Zico Raising: Brand Aiming for $7M Investment
  7. RYZE Brings Its Mushroom Coffees to Retail with Exclusive Target Rollout
  1. BLU Energy Drink Officially Launches in the United States
  2. Big Easy Blends Enters K-12 Channel with Launch of Blendology Fruit & Yogurt Smoothies
  3. Karma Water Announces Launch of New Pineapple Coconut Probiotic Water
  4. Big Flavor, Zero Compromise: Modelo Debuts First-Ever Non-Alcoholic Option
  5. Marcado 28 Enlists Constantine Wines to Launch Its Award-Winning Blanco and Reposado Tequilas in the Northeast
  6. Pressed Juicery Reinvents the Reset With Its Biggest Cleanse Ever: The New 46-Bottle 2-Day Pro Cleanse+
  7. Frequent Coffee Expands Specialty Decaf Lineup Featuring Rare Processing Methods
  1. New Dietary Guidelines Ditch Specific Alcohol Intake Limits
  2. Suntory Names New Global Head of RTDs
  3. Spirits Declines Persist as RTDs Drive Holiday Alcohol Sales
  4. InvestBev Lands $14M From ‘Leading Global Beverage Company’
  5. The Top Legal Sagas in Bev-Alc of 2025
  6. The Top Ten Most Read Spirits Stories of 2025
  7. Stateside Aims to Spark Spiked Sports Drink Trend
  1. Suntory Taps Former ABI, Mark Anthony Exec To Lead Global RTDs
  2. New Dietary Guidelines Released, Move Away From Specific Alcohol Intake Limits
  3. Anheuser-Busch InBev to Invest $30 Million in Jacksonville Brewery Upgrade
  4. Press Clips: Uncle Nearest Founders Sue Former CFO; A-B Adds Michelob Ultra Zero Lime
  5. 2 Towns Ciderhouse to Acquire Seattle Cider
  6. ‘Leading Global Beverage Company’ Invests $14M in InvestBev Fund V
  7. Brewbound Live: Connection-First Marketing with Willie’s Remedy+, Garage Beer and Rupee Beer
View All|Submit News

Promoted PR Posts

James Bay Distillers Re-launches Berry & Ube Gin

James Bay Distillers Re-launches Berry & Ube Gin

NewTree Fruit Company Secures Strategic Investment From Finlays To Scale Its Industry Leading De-Sugared Fruit Technology

NewTree Fruit Company Secures Strategic Investment From Finlays To Scale Its Industry Leading De-Sugared Fruit Technology

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

Sensient Introduces The Pipeline for Beverage Creators

Sensient Introduces The Pipeline for Beverage Creators

BUBBL'R and Alex Warren Announce Dynamic Partnership

BUBBL'R and Alex Warren Announce Dynamic Partnership

The Only Kiwi Beer Available in America Arrives This Year

The Only Kiwi Beer Available in America Arrives This Year

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙