Total Beverage Solution Acquires Chareau

SANTA BARBARA, CA. – January 20, 2026 – Total Beverage Solution ("TBS"), a leading U.S. importer and supplier of premium beer, wine and spirits, today announced the acquisition of Chareau, the award-winning California aloe liqueur that has earned a devoted following among the nation's top bartenders and cocktail programs. Financial terms of the transaction were not disclosed.

"Chareau is a distinctive brand with deep credibility in the mixology community," said Dave Pardus, CEO at Total Beverage Solution. "TBS is excited to bring Chareau to a broader audience across the country, and build on the foundation that Kurt, Helen and their team have established."

Launched in 2013 by founder Kurt Charron, Chareau helped pioneer a new category of light, refreshing, better-for-you spirits with a proprietary blend of aloe, cucumber, lemon peel, muskmelon and spearmint. The brand quickly gained momentum in influential Los Angeles cocktail bars, ultimately expanding to national distribution with key retail partners.

Under the new ownership, Chareau will continue to be produced in California by Charron at the newly established Montecito Spirits Co. distillery in Santa Barbara. The original recipe, sourcing standards, and production team will remain unchanged, ensuring complete continuity of quality and flavor.

"From the very beginning, Chareau was developed as a light, refreshing, and versatile spirit with a deep respect for the bartender community that helped bring it to life," said Kurt Charron, Founder of Chareau and Montecito Spirits Co. "This partnership with Total Beverage Solution allows Chareau to grow with a strong national platform while preserving everything that makes it special. I'm proud to continue producing Chareau in Santa Barbara with the same team, the same ingredients, and the same uncompromising quality."

Helen Diaz, who joined Chareau as its first employee and Co-Founder will transition to TBS and continue leading national brand advocacy and sales.

"I've had the privilege of helping build Chareau from the ground up, guided by my hospitality roots, into a bartender-beloved staple," said Helen Diaz, Co-Founder. "As we enter this next chapter, I'm excited to continue leading Chareau in shaping the better-for-you, low-ABV space and pushing the future of this industry forward."

The transition is effective immediately, with no disruption expected for customers, distributors or retail partners.

About Chareau

Founded in 2013 by Kurt Charron, Chareau is a California aloe liqueur crafted with fresh local ingredients. The brand has become a modern classic behind the bar and is available nationally at leading on- and off-premise accounts.

About Montecito Spirits Co.

Montecito Spirits Co. is a Santa Barbara–based distillery led by Chareau founder Kurt Charron, dedicated to small-batch production of premium spirits with a focus on quality, craftsmanship and California sourcing. Montecito Spirits Co. will continue to serve as the exclusive production partner for Chareau.

About Total Beverage Solution

Founded in 2002, Total Beverage Solution (TBS) is a premier U.S. importer and supplier of global beer, wine and spirits brands, partnering with producers around the world to build thoughtful, high-quality offerings.