Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Beer Is Art: A Documentary Film on American IPA and Birria in South Africa

PRESS RELEASE posted by Beer Is Art Campaign

Jan. 28, 2026 at 5:48 am

XLinkedInRedditFacebookEmail
Report Press Release
Obakeng MalopeBeerisartcampaignAmerican IPASouth AfricaDocumentary FilmIndia Pale AleBirria with green moleSpiced corn ribsPickled onion and tortilla chipsBeer Brewing
Beer CompaniesSpirits CompaniesFood Companies
  • image-01

There is something quietly romantic about an India Pale Ale. Pale in colour, bold in spirit, and restless by nature, the IPA has always been a beer shaped by distance, endurance, and reinvention. It is a beer born of travel, made stronger not for excess but for survival, and refined over centuries by curiosity and intent.

In South Africa, that same curiosity led us to brew an American-style India Pale Ale—one that respects history while embracing modern expression. Our documentary follows this journey from grain to glass, not only exploring how an IPA is brewed, but why it still matters. And more importantly, how it can live at the table in unexpected ways.

Traditionally, IPAs are paired with strong, spicy foods—classic curries, bold sauces, and dishes that demand bitterness and carbonation to cut through richness. They are also known to work beautifully with sweet, spiced desserts like carrot cake or ginger spice cake, and even with milder blue cheeses such as Gorgonzola or Cambozola. Convention would suggest that rich lamb birria belongs with something darker, perhaps a stout. But beer, like food, is not governed by rigid rules.

Nothing is set in stone—especially when the explanation is honest.

Brewing the American IPA in South Africa

In any brewer's portfolio, the IPA sits just beyond the pale ale: a little paler, a little stronger, and unmistakably more bitter. The line between the two is often hazy. What defines an IPA is not intensity alone, but intent—a deliberate lean toward hops, dryness, and aromatic expression.

Historically, India Pale Ale evolved in the late 18th century from October ales shipped from Britain to India, most famously by George Hodgson around 1780. By the 1830s, brewers in Burton-on-Trent refined the style further, using their mineral-rich water to sharpen bitterness and dryness, setting the foundation for what IPA would become.

Modern American IPAs echo that legacy while pushing it forward. They are louder, more aromatic, and unapologetically hop-driven, showcasing pine, grapefruit, citrus, and tropical fruit notes. The malt provides structure and quiet sweetness, but the hops lead the conversation.

In our South African brew, attenuation was key. The beer finishes crisp and dry, allowing bitterness to snap cleanly across the palate, refreshing even as it challenges. Much of that character comes from the hops themselves.

Columbus hops bring a pungent, old-school American bitterness—resinous, earthy, and sharp, with notes of grapefruit rind, black pepper, and pine sap. Mosaic hops layer complexity: blueberry, mango, passionfruit, citrus zest, and stone fruit, creating aroma that feels almost kaleidoscopic. Cascade offers familiarity—grapefruit peel, lemon, soft florals, and gentle pine—while Amarillo adds warmth with sweet orange and tangerine notes. Centennial ties everything together, balancing citrus brightness with clean bitterness.

The result is an IPA that is assertive yet balanced, bitter yet refreshing—designed not just to be tasted, but to cleanse.

From Brewery to Culinary School

Obakeng, founder of Beer Is Art, was present at both ends of this journey. She stood in the brewery as the IPA was brewed, tasting the hops, smelling the grains, and understanding the beer at its rawest stage. Later, she stepped into a culinary school kitchen, where the same attention was given to food—starting from scratch, building flavour layer by layer.

The dish was ambitious: lamb birria with green mole, spiced corn ribs, pickled onions, and freshly made tortilla chips. At first glance, it seems indulgent, rich, and heavy—everything you are told not to pair with an IPA. But observation changes everything.

Cooking the Dish: Layer by Layer

The birria begins with lamb, seasoned simply with salt and pepper. In a heavy pot or Dutch oven, oil is heated until shimmering, and the meat is seared on all sides. This step is not rushed. Browning builds depth, creating the savoury foundation that will carry the dish.

In a separate pot, dried chillies, bell peppers, fresh chillies, tomatoes, onion, cinnamon stick, bay leaves, and peppercorns are covered with water and brought to a boil. After ten minutes of simmering, the softened ingredients are lifted out and blended with chile-soaked water, beef stock, vinegar, garlic, cumin, oregano, and cloves. The result is a smooth, deeply aromatic sauce.

This sauce is strained back over the seared lamb, discarding the solids, and brought to a gentle boil before settling into a long, slow simmer—three to three and a half hours—until the meat collapses at the touch. Once tender, the lamb is shredded and returned to the consommé, intensifying flavour and richness.

Alongside it, a green mole takes shape. Pumpkin seeds are toasted in a dry skillet until golden and popping, then ground into a fine paste. They are blended with tomatillos, stock, onion, jalapeños, coriander, dill, oregano, lettuce, and garlic. The puree is cooked slowly in oil until thick and concentrated, then loosened with stock and simmered into a sauce that is herbal, nutty, and vibrant.

Corn is cut lengthwise into ribs, then braaied over high heat or roasted in a hot oven until charred. While still warm, the corn is tossed in spices, clinging to the ridges created by the knife. Pickled onions are sliced thin and submerged in vinegar, salt, sugar, pepper, and bay leaf, left to soften and sharpen for at least an hour.

Tortillas are mixed by hand—flour, salt, and hot water kneaded into a dough, rolled thin, dry-fried until blistered, then cut and deep-fried into crisp, golden chips.

Every element is intentional. Every texture matters.

Why the Pairing Works

Based on her observations—from brewing the beer to cooking the dish—Obakeng confirms that an American IPA can be paired with lamb birria and green mole, for two key reasons.

First, fat is a flavour. Lamb is rich and fatty, and that richness coats the palate. Second, carbonation cleanses. The bubbles formed by carbonation quite literally scrub the palate, lifting fat and resetting the taste buds. Alcohol also increases the solubility of certain flavour compounds, enhancing perception while rinsing the mouth clean.

The IPA's bitterness cuts through the lamb, its dryness sharpens the herbal mole, and its citrus-forward hops echo the acidity of pickled onions and tomatillos. Each sip prepares the palate for the next bite.

What was once considered unconventional becomes intuitive.

Beyond Rules

Despite suggested pairings that lean toward spice, sweetness, or cheese, the IPA proves itself versatile. Strong curries, bold desserts like caramel apple tart or ginger spice cake, milder blue cheeses, and even slow-cooked lamb all find balance when bitterness, carbonation, and aroma are understood rather than feared.

Ultimately, an IPA is simply a paler, stronger, hoppier version of a pale ale—but that simplicity hides depth. It is a beer born of necessity, refined by geography, and endlessly reinterpreted by creativity.

From historic voyages to South African brewhouses, from breweries to culinary schools, the IPA continues to travel well—across oceans, across cultures, and across plates.

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

C-Store Traffic Drives Accelerated Beverage Growth in Q3

C-Store Traffic Drives Accelerated Beverage Growth in Q3

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More

Edibles.com President Weighs In On Impending Hemp Ban

Edibles.com President Weighs In On Impending Hemp Ban

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka

Area Sales Manager - Philadelphia, PA / Delaware -...

Territory Sales Manager  - Deschutes Brewery

Territory Sales Manager - Deschutes Brewery

Supply Chain Coordinator - Almanac

Supply Chain Coordinator - Almanac

Long Island Sales Representative - Sarene Beer Distributors

Long Island Sales Representative - Sarene Beer Dis...

Production Brewer - Russian River Brewing Company

Production Brewer - Russian River Brewing Company

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

View All Jobs|Post a Job

More News

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Zevia Secures $20M From GP Investments to Fund Strategic Reset

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Manager - Commonhouse Aleworks - Commonhouse Aleworks
  • Full-Time Sales Representative — NYC - Rockaway Brewing Company - Rockaway Brewing Company
  • Packaging Lead - Baxter Brewing CO - Baxter Brewing CO
  • Regional Sales Manager, FL & SC - Phillips Distilling Company - Phillips Distilling Company
  • Head Brewer - Reuben's Brews - Reuben's Brews
  • Facilities and Maintenance Technician - Baxter Brewing CO LLC - Baxter Brewing CO LLC
  • Experienced Packaging Operator - Maui Brewing Co. - Maui Brewing Co.
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. C-Store Traffic Drives Accelerated Beverage Growth in Q3
  2. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  3. Edibles.com President Weighs In On Impending Hemp Ban
  4. Taste Radio: Trendspotting At U.K. Whole Foods & An Erewhon-Ish Retailer
  5. Vita Coco Sales Surge 34%, But Freight Costs Squeeze Margins
  6. New Beverages: GORGIE Makes a ‘Splash,’ Uncle Matt’s Makes ‘Magic’; Plift Pivots
  7. Zevia Secures $20M From GP Investments to Fund Strategic Reset
  1. Moka Energy Named “Best Energy Bar” in Food Network’s 2026 Best of the Best Awards
  2. Craftwell Cocktails Takes Top Honors at 2026 Sunset International Spirits Competition
  3. DUDE WOW Cocktails Earns Walmart "Golden Ticket" at Open Call 2026
  4. The Power Coffee Opens Wholesale to Independent Retailers With a One-Scoop Booster for the Coffee People Already Drink
  5. Hydration Brand air up makes U.S. Retail Debut at Urban Outfitters
  6. LOUIS XIII Cognac Celebrates the Festival of Lights with a Limited-Edition Diwali Coffret Inspired by the Mandala
  7. PATRÓN Tequila Celebrates Día De Muertos With La Última Risa, A One-Night-Only Comedy Show In New York City
  1. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  2. Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
  3. NOCA to Refresh Packaging in 2027; Crossed 3M Case Lifetime Milestone in September
  4. FTC Settlement With Southern Glazer’s May Not Stop Discriminatory Pricing
  5. Vodka + Ade Segment Could Yield Up To $500M in 2027, Per Circana
  6. How Zero-Proof Spirits Are Finding Success in Bars and Restaurants
  7. BeatBox Packaging Draws UK Watchdog Rebuke as RTD Brands Test Nostalgia Marketing Limits
  1. Insider’s Week in Beer: 🐳 It’s Time to Kill Your Whales
  2. Press Clips: A Potential New Brewery Tax Credit; Chandler Street Breweries Shuts Down
  3. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  4. Get Lytt, Rally & Sin: Jim Koch Shares Expectations for Boston Beer’s Innovation Lineup
  5. Occasions, Experiences and Keeping AI Out of Creative – Constellation Brands, Good Boy and Owl’s Brew Leaders Talk Marketing Shop
  6. Early Registration for Brewbound Live 2026 Ends TODAY 10/23
  7. Boston Beer Lowers FY26 Shipments & Depletions Guidance in Q3 Results
View All|Submit News

Promoted PR Posts

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Steric Introduces New Approach to Smoke-Affected Wine

Steric Introduces New Approach to Smoke-Affected Wine

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

An Icon Is Born: PLAYA DIA Launches With a New Vision of Luxury Tequila

AccountTouch Announces Partnership with Andrews Distributing

AccountTouch Announces Partnership with Andrews Distributing

Earth Brands Closes $10M Strategic Investment Round Led by Cimpress, Parent Company of VistaPrint

Earth Brands Closes $10M Strategic Investment Round Led by Cimpress, Parent Company of VistaPrint

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase