Rebel Bourbon has introduced a 375mL size bottle of its award-winning Rebel 100 Kentucky Straight Bourbon Whiskey to its portfolio. The expansion speaks to the brand's popularity and consumer demand for a variety of convenient sizes and price points. Rebel 100 375mL ships nationwide this month and will be available at a minimum suggested retail price of $11.99.
The new 375mL offering joins the Rebel 100 family of 1.75L, 1L, 750mL and 50mL bottle sizes. The 100-proof (50% ABV) wheated bourbon is made from the original time-honored Rebel Bourbon recipe invented in 1849 and distilled by Master Distiller John Rempe at Lux Row Distillers in Bardstown, Kentucky. With a mash bill of 68% corn, 20% wheat and 12% malt, Rebel 100 opens with a sweet aroma followed by heat on the tongue with bold caramel and vanilla notes and a dry finish.
"With the new half-sized 375mL bottle joining the lineup, there's a Rebel Bourbon SKU for every real rebel out there and every occasion," said Philip Lux, Rebel Bourbon brand manager. "Our award-winning wheated recipe continues to defy trends today. It's unapologetically original and bold, with a smooth taste whether it's neat, on the rocks or mixed into cocktails."
Rebel 100 achieved high acclaim across top spirits industry awards including Double Gold and Consumer's Choice Award wins at the 2025 SIP Awards. In addition, Rebel 100 earned Gold at the 2025 ASCOT Awards, Bartender Spirits Awards and San Francisco World Spirits Competition.
The Rebel Bourbon product locator can be used to find Rebel 100 at local retailers.
About Rebel Bourbon
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill true to its original recipe dating back to 1849, when it was invented at the Stitzel-Weller distillery. Our defiantly smooth premium wheated bourbon celebrates those who embrace bold originality and a rebellious spirit. Our products have earned top spirits industry honors including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel at the 2025 Bartender Spirits Awards. Rebel 10-Year Single Barrel also won a double platinum medal at the 2025 ASCOT Awards, a double gold medal at the 2025 San Francisco World Spirits Competition and a double gold medal and Consumer's Choice Award at the 2025 SIP Awards. To learn more, visit the link below and follow on social media.
About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa and Exotico. For more information, visit the link below.
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