Ezra Brooks – a premium bourbon from Lux Row Distillers in Bardstown, Kentucky – has added a new SKU to its lineup. Ezra Brooks 80 Kentucky Straight Bourbon Whiskey is available now in 1L bottles for on-premise accounts nationwide at a minimum suggested retail price of $14.99.
Conversations with service-industry representatives, coupled with the level of success enjoyed by the Ezra Brooks product family, were key factors in the decision to expand the brand lineup. The new SKU has a bold updated white label with black and gold print, and features a screw-on cap for convenient use.
Ezra Brooks 80 features a mashbill of 78% corn, 10% rye, and 12% malted barley that's charcoal filtered for a mellow finish. The result is an approachable 80 proof (ABV 40%) bourbon that delivers notes of caramel and vanilla with hints of chocolate and spice. The proof-point and taste make it ideal for popular bar and restaurant cocktails, like the Manhattan and Old Fashioned.
"Our decision to expand the lineup with a 1-liter bottle of Ezra Brooks 80, which is the only size for this proof, is a direct reflection of listening to the needs of our customers in the service industry and giving them a new and convenient way to feature and share our high-quality bourbon," said Ezra Brooks Brand Manager Philip Lux.
For additional information or to find a 1L bottle of Ezra Brooks 80, on-premise accounts should reach out to their local distributor or make a request through the Ezra Brooks product request form.
About Luxco
Founded in St. Louis in 1958 by the Lux family, Luxco is a leading producer, supplier, importer, and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates, and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company's extensive and award-winning premium portfolio includes brands from four distilleries: Ross & Squibb Distillery in Lawrenceburg, Indiana, where Penelope and Remus bourbon are produced; Bardstown, Kentucky-based Lux Row Distillers, home of Rebel, Ezra Brooks, and Blood Oath bourbons; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and Arandas, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including Cortada, El Mayor, Escasa, and Exotico. For more information, visit Luxco.com.
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