Urban South Brewery Announces the Return of Paradise Strawberry Beer

NEW ORLEANS - Urban South Brewery is excited to announce the return of Paradise Strawberry, a beloved seasonal release and a fresh twist on the brewery's top-selling Paradise Park lager.

Brewed with real strawberries, Paradise Strawberry delivers bright strawberry aromas balanced by the crisp, clean finish of a classic American lager. The seasonal brew will be available across Urban South's distribution footprint, including Louisiana, Mississippi, Alabama, Tennessee, Houston, Texas and the Florida Panhandle.

Paradise Strawberry also stands out as the perfect pairing for crawfish season. Fans are encouraged to visit the Urban South taproom to enjoy the beer alongside classic Cajun and Viet-style crawfish, available in the brewery through the end of crawfish season in May 2026.

"Paradise Strawberry has grown into a unique brew that our supporters look forward to each year during springtime," said Kyle Huling, Co-Founder of Urban South Brewery. "This new take on a classic lager reflects our promise of creating beers that bring something new and unexpected, while still delivering the great taste our supporters have come to love."

Paradise Strawberry is available now for a limited time at the Urban South taproom. Supporters can also use the Beer Finder on Urban South's website to find their nearest Paradise Strawberry retailer.

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Founded in 2016, award-winning Urban South Brewery has established itself as one of the leading Southern regional craft breweries. From its original New Orleans taproom to its recently acquired Perfect Plain Brewing Co. in Pensacola, Florida, the brewery produces high-quality, affordable beers that are easy to drink and a great way to enhance any occasion. Known for its flagship Paradise Park American Lager and Holy Roller IPA, fruited sours, and hard seltzers, recent accolades include: 2022 U.S. Open Beer Championship (Gold and Bronze), 2021 Can Can Awards (Gold and Bronze, 2020 U.S. Open Beverage Championship (Silver) and 2020 Great American Beer Festival (Gold). Urban South prides itself on being a strong community partner with a belief that beer is a family affair.