Green River Expands Award-Winning Lineup with Launch of Wheated Full Proof Bourbon

OWENSBORO, Ky. (February 10, 2025) — Marking the beginning of what is poised to be one of the most significant years in the brand’s 140-plus-year history, Green River Distilling Co. will launch Green River Wheated Full Proof Bourbon, available in 25 markets beginning February 13.  

Green River Wheated Full Proof is comprised of its signature wheated recipe (70% corn, 21% wheat, and 9% malted barley).  With a suggested retail price of $49.99, Wheated Full Proof delivers bold character and barrel-strength intensity while keeping Green River’s hallmark of approachability and value.  

Honored as Best Overall Bourbon in the 2025 New York World Spirits Competition, Green River’s wheated bourbon recipe has become a favorite among bourbon enthusiasts, beloved for its quality, flavor, and remarkable value in a growing category that’s often crowded with bottles priced far above MSRP.  The addition of Wheated Full Proof Bourbon takes this recipe and turns it up to full proof to deliver an even bigger flavor experience.   

“Wheated Full Proof is our way of giving fans a richer, more intense experience of the wheated bourbon they already love,” said Dan Callaway, Master Blender. “We kept the same mashbill and the same commitment to balance, then selected and blended barrels that truly shine at barrel strength. The result is a more robust expression that still drinks like Green River.”   

Presented at a variable batch-proof ranging from 109 - 116, the initial batch is bottled at 109.3 proof (54.65% ABV). Aged for five to seven years in Green River’s signature clay tile warehouses, the barrels experience a naturally insulated environment that accelerates flavor development. The result is enhanced vanilla, caramelized wood sugars, and a richer expression of the wheated profile. 

Wheated bourbon represents roughly one-third of the North American bourbon market, with growth projected through 2031, even as average prices continue to climb across the category (Allied Market Research). At the same time, enthusiast demand has increasingly tilted toward higher proof offerings, with 100+ proof bourbons dominating many top rankings and full-proof releases showing strong growth across the category.   

“At Green River, it’s not about breaking new ground or dialing up the hype. Wheated Full Proof doubles down on our commitment to make the best of Kentucky Bourbon Whiskey with uncompromising value,” said Callaway.     

Wheated Full Proof will be available exclusively in 750mL and will maintain Green River’s signature horseshoe bottle and core brand architecture for immediate recognition on shelf. Subtle but meaningful design cues distinguish the new expression, including a custom copper-accented tax strip to clearly set it apart from the core lineup.  

About Green River Distilling Co.  

Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon TrailTM. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills blended to create a smooth and welcoming taste profile. Green River’s Wheated Bourbon was named Best Overall Bourbon in 2025 by the New York World Spirits Competition, a true testament to the brand’s commitment to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit GreenRiverWhiskey.com.