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BevNETPress Releases

mocean Energy Drink Launches Wholesale Distribution Through Faire

PRESS RELEASE posted by Publicity For Good

Feb. 16, 2026 at 3:13 pm

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America's first Shiso energy drink now available to health-focused stores nationwide

Cape Cod, MA., Feb. 4, 2026 — mocean, the functional energy drink created by father-son team Tony and Christian Vieira, announced wholesale distribution through Airgoods, expanding access for natural retailers seeking premium energy drink alternatives.

The Airgoods partnership connects möcean with independent health food stores, wellness boutiques and natural grocery retailers across the United States. The platform specializes in curating better-for-you brands that meet strict ingredient standards, making it an ideal fit for mocean's mission to serve health-conscious consumers.

Airgoods retailers represent exactly the audience mocean was built for: shops that understand their customers want functional energy without compromising on ingredient quality or their values. These stores seek products that align with growing consumer awareness about energy drink ingredients and their potential health impacts.

mocean addresses growing consumer concerns about traditional energy drink formulations:

  • Eliminates taurine, an amino acid recent research links to accelerated cancer growth

  • Features Shiso, an Eastern botanical with proven wellness benefits

  • Includes functional ingredients like Echinacea and Elderberry for immunity support

  • Maintains responsible caffeine levels at 130mg per serving

Tony Vieira, who was part of the brewing teams behind both Blue Moon's transformation into America's largest craft beer and White Claw's rise as one of the fastest-growing alcoholic beverages in history, applied his 36 years of beverage expertise to create mocean. His scientific background and biology degree informed the brand's formulation philosophy: questioning why every energy drink copies the same potentially risky ingredient list.

The brand meets the strict ingredient requirements of Whole Foods and Sprouts, demonstrating commitment to quality and transparency that resonates with health-conscious consumers. mocean's responsible formulation approach allows consumers to safely enjoy two to three servings daily, unlike competitors with excessive dosing.

Retailers can browse möcean's product line and place orders through Airgoods. Consumers can also purchase directly through the brand's website.

About mocean

Founded by brewmaster Tony Vieira and his son Christian, mocean is pioneering the next generation of functional energy drinks designed for adults who've outgrown traditional energy drink marketing. Tony's career spans Anheuser-Busch, Coors and Mark Anthony Brewing, where he contributed to category-defining beverage innovations. The brand combines 36 years of brewing science with Eastern wellness traditions to create functional energy for professionals, parents and creators. mocean holds trademarks for "mocean," "a body in mocean stays in motion,""energizing wellness," and “make adulting easier”.

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