Melting Forest, a Leading Beverage Brand Powered by Mushroom Adaptogens, Sees Tremendous Growth

Melting Forest, a leading functional beverage brand powered by mushroom adaptogens and driving the next wave of innovation in the mainstream beverage aisle, is pleased to announce notable recent milestones across the business.

“When we started Melting Forest, the vision was simple — create something vibrant, functional, and impossible to ignore. We’re not here to sprinkle pixie dust into pretty cans. We’re here to build a brand that makes people feel something — physically and emotionally,” notes Sean McDonald, Founder & CEO of Melting Forest.

McDonald adds, “The traction we’re seeing across retail isn’t accidental. It’s the result of showing up, supporting our partners, getting cans into hands, and delivering real efficacy in every SKU. We’ve built a community around mindful energy, stress support, and functional living — and we’re still in the early chapters of what this brand can become.”

See below for some recent notable milestones:

• Securement of over 3,000 chain retail doors, with a clear path to break into 6,500 by Summer ’26

• Initial foray into foodservice via partnership with Ike’s Love & Sandwiches

• Further expansion into 11 Kroger Divisions across the West, South, Midwest, and Mid-Atlantic via their 450+ store quarterly innovation endcap, with Colorado’s King Soopers being the original catalyst

• International expansion across North America and beyond: stay tuned to our LinkedIn page for updates on this front

• Recent launch of functional mocktail line across e-commerce and multiple independent retailers across the U.S.

• Launch of field merchandising program in SoCal to support expansion

“Melting Forest was never built to chase trends; it was built to meet a real shift in consumer behavior. Today’s shopper wants more than caffeine and carbonation. They want function they can feel, ingredients they can trust, and a brand that delivers on its promise,” states David Martin, Chief Revenue Officer of Melting Forest.

Martin continues, “Our growth is the result of disciplined execution at retail, clinically efficacious formulations, and a commitment to velocity over vanity. We are proud of the momentum, but even more focused on what comes next. This is just the beginning.”

Ike Shehadeh, Founder of Ike’s Love & Sandwiches, states, “I serve my guests what I like, and I love Melting Forest. Energy and D-stress drinks don’t just have to be caffeine and sugar. They take a much more natural and holistic approach to the space, and that spoke to me.”