Outlast Energy Introduces Patented Longer-Acting Caffeine to the Energy Drink Category

Founder Chris Reed said the innovation features deuterium-modified caffeine that metabolizes significantly slower than ordinary caffeine—not a time-release formula, but a fundamentally different form of caffeine.

LOS ANGELES, CA – March 9, 2026

Outlast Energy™ has entered the energy drink category with what it describes as a patented, longer-acting form of caffeine. Built on Deura9®, modified caffeine that is designed to metabolize significantly slower than ordinary caffeine, the product is formulated to deliver sustained, steady performance without increasing stimulant load.

Deura9® was invented and patented by d9 Designs as a unique, deuterium-modified form of caffeine designed to metabolize significantly slower than ordinary caffeine. Deura9 incorporates deuterium, a naturally occurring form of hydrogen that has been used in multiple FDA-approved pharmaceuticals to improve metabolic stability and extend duration of action. Outlast Energy™ holds the exclusive license for Deura9® in energy drinks through its agreement with d9 Designs.

The modern energy drink category—led by global brands such as Monster Beverage Corporation (NASDAQ: MNST), Celsius Holdings, Inc. (NASDAQ: CELH), and privately held Red Bull GmbH—has historically emphasized caffeine content and functional positioning as primary drivers of growth.

While much of the category has focused on escalating caffeine levels, Outlast Energy™ is positioning its innovation as a structural alternative—using a modified caffeine molecule itself to smooth the energy curve and extend duration.

“The category has been locked in a race to increase caffeine levels,” said Chris Reed, Founder and former CEO of Reed’s Inc. “Instead of adding more stimulants, we changed the caffeine itself. This represents a new standard for performance energy—designed to deliver sustained output and a more controlled energy experience.”

The inaugural 12-ounce can highlights the brand’s engineered-performance positioning and visually depicts the sustained energy curve compared to ordinary caffeine.

Image: Outlast Energy™ 12 oz can featuring modified caffeine and sustained energy performance curve.

Outlast Energy™ is currently assembling its executive leadership structure and engaging experienced beverage operators, strategic investors, and independent board members to support national scaling plans.

The company holds the exclusive energy drink license for Deura9®, the patented caffeine innovation.

Media & Investor Contact
Bob Reed, COO