Natalie’s Orchid Island Juice Company, part of the Perricone Farms family, and New England’s premier brunch destination, The Friendly Toast, today announced the continuation of their successful partnership with the launch of an all-new Wellness Juice Flight. This extension follows high demand and positive guest response to the initial winter “Immunity Flight” campaign, which focused on supporting wellness during the colder months.
The new activation begins March 16 and will be featured on special menus across all 14 Friendly Toast locations throughout Massachusetts, Connecticut, New Hampshire, Vermont, and Maine. The campaign highlights the ongoing mission of both brands to provide high-quality, nutrient-rich, and flavorful options to the brunch table.
“Our initial partnership with The Friendly Toast was incredibly well-received by guests looking for functional, fresh-pressed options,” said Ashley Sommer, Vice President of Marketing at Natalie’s Juices. “Extending this offering into the spring season allows us to continue showcasing our clean-label juices in a way that is both creative and restorative.”
The centerpiece of the partnership is the customized Wellness Flight, featuring four nutrient-rich juices served in mini-mocktail-style glasses. Guests will also have the option to order these featured juices as full-sized individual servings.
The Wellness Flight includes:
- Carrot Ginger: A vibrant blend with a subtle kick.
- Pineapple Kale Zinc: A refreshing green juice fortified for wellness.
- Guava Lemonade: A bright, tropical fan-favorite.
- Blood Orange: A seasonal citrus staple known for its deep color and rich antioxidants.
In addition to the flight, the partnership introduces a new mocktail to the menu: “Cuke, Lime & Sinker.” This refreshing beverage features a sophisticated blend of Natalie’s Pineapple Kale Cucumber Green Juice, Carrot Ginger Juice, fresh lime, and a hint of salt.
“Our ongoing partnership with Natalie’s Juices gives us a chance to showcase bold, fresh flavors throughout the entirety of our beverage menu,” said Madelyn Dignam, Director of Marketing. “We’re leaning into brighter flavors and ingredients that help people feel good from the inside out this year, and Natalie’s juices help us bring those attributes to our non-alcoholic menu through the Wellness Flight and Cuke, Lime, & Sinker mocktail.”
The Friendly Toast remains committed to using scratch-made ingredients and locally sourced flavors. As part of the continued collaboration, the brands will promote the flight through co-branded in-restaurant signage, digital programs, and social media activations across New England markets.
About The Friendly Toast:
The Friendly Toast, New England’s most popular all-day brunch and bar spot, serves up creative meals in a truly unique atmosphere and features a fun and exciting dining experience. The restaurant’s scratch kitchen offers gluten-free, vegetarian, and vegan options, as well as rotating food and drink specials featuring locally sourced ingredients, seasonal flavors, and themes. The Friendly Toast has 14 locations across New England, including Portsmouth, NH (its original location); Bedford, NH; Nashua, NH; Salem, NH; Concord, NH; Back Bay, Boston, MA; Burlington, MA; North Andover, MA; Chestnut Hill, MA; Dedham, MA; Harvard Square, Cambridge, MA; Burlington, VT; West Hartford, CT; and Portland, ME.
About Natalie’s Orchid Island Juice Company
Founded in 1989, Natalie’s Orchid Island Juice Company produces small-batch juices made with high-quality ingredients. Natalie’s is dedicated to creating a world-class product, and its award-winning portfolio has been recognized by Good Housekeeping, Bon Appétit, Woman’s Day, and Clean Eating magazine. Natalie’s juices are never from concentrate and contain no artificial preservatives or flavors. Products are available nationwide in the refrigerated juice section of major retailers across the U.S., with distribution in more than 40 countries worldwide.
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