• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

MUG Root Beer and George Kittle Mix Up MUG Brotein: The DIY Gainz Hack Built for “Gym Dawgs”

info_outline PRESS RELEASE posted by PepsiCo

Apr. 21, 2026 at 10:12 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic BeveragesFood Companies
  • image-01

MUG® Root Beer and San Francisco 49ers tight end—and certified root beer fanatic—George Kittle debut MUG® Brotein: a “dirty protein” remix made by mixing MUG® Zero Sugar with a vanilla protein shake.

  • Fit season is here—and MUG® Root Beer is helping its dawgs take on proteinmaxx culture without sacrificing the bold, nostalgic flavor they love.

  • Introducing MUG Root Beer Brotein: mix MUG® Zero Sugar with a vanilla protein shake for a DIY “dirty protein” remix—available together in the limited-run MUG Brotein bundle dropping on Walmart.com and TikTok Shop.

  • Some may call it “dirty protein,” but for certified MUG maniacs like San Francisco 49ers star George Kittle, MUG Brotein is the ultimate cheat code: big flavor, big shake energy, and a playful flex on the too-serious gym bros who’ve dominated the protein conversation for too long. Watch Kittle in action on @MugRootBeerOfficial.

MUG Brotein Bundle Brings Root Beer to the Weight Room

PURCHASE, N.Y., April 21, 2026 – Starting Wednesday, April 22, dawgs can get their paws on a limited-run MUG Root Beer Brotein bundle—complete with MUG Zero Sugar, a vanilla protein shake, and exclusive MUG gym essentials designed to take your gainz to the next level (shaker bottle, gym bag, and MUG tank). The bundle will be available exclusively on Walmart.com on April 22, with a second drop via @mugrootbeer on TikTok Shop on April 28, while supplies last.

What the Dawgs (and Dog) Are Saying

“As a professional athlete, protein tracking comes with the territory, but I’m also a longtime MUG Root Beer fan who will never give up my float. MUG Brotein is the best of both worlds. The most absurd thing about it is that I didn’t do it sooner,” said George Kittle, San Francisco 49ers tight end.

“MUG has always been for the fans who have that dawg in them,” says Michael Smith, VP of Marketing, MUG Root Beer. “Teaming up with George Kittle to drop MUG Brotein lets us unleash that big dawg energy in fit season—creating a gainz hack that’s as fun as it is delicious.”

“Dis one is for all da dawgz that werk hard fur da gainz. Lift heavy. Sip MUG Brotein. Get sumthin to flex abut,” said MUG mascot, Dog.

Missed the Drop? No Excuses: Where to Find More MUG Brotein

Bundle sold out? No stress. Find everything you need to make MUG Root Beer Brotein at retailers nationwide—look for MUG Zero Sugar and vanilla protein shake displays at Kroger and Albertsons, or shop online at Walmart.com and Instacart.

Fans can follow @MugRootBeer on TikTok and Instagram to keep up with the latest antics from Dog.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report

Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report

Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo

Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo

Yesly Refreshes Packaging, Prepares Clear Protein Launch

Yesly Refreshes Packaging, Prepares Clear Protein Launch

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Sales Support Intern - MOTH Drinks Ltd

Sales Support Intern - MOTH Drinks Ltd

Pubs General Manager - Fort George Brewery

Pubs General Manager - Fort George Brewery

Sales Representative - Eureka Heights Brewing Company

Sales Representative - Eureka Heights Brewing C...

National Sales Director - Allagash Brewing Company

National Sales Director - Allagash Brewing Company

District Sales Manager - CG Roxane LLC

District Sales Manager - CG Roxane LLC

Brewer - Malibu Brewing Company

Brewer - Malibu Brewing Company

View All Jobs|Post a Job

More News

Non-Alc Beverage Sales Stay Stable in Early June

Non-Alc Beverage Sales Stay Stable in Early June

Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down

Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down

New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations

New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations

LivReal Gets Realistic with Clean Energy Drink Launch

LivReal Gets Realistic with Clean Energy Drink Launch

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Marketing Coordinator - Good Boy Vodka - Good Boy Vodka
  • Utah State Sales Representative - Ska Brewing - Ska Brewing
  • Chief Operating Officer - Pure Madness Group (Melvin & Roadhouse Breweries) - Pure Madness Group (Melvin & Roadhouse Breweries)
  • Field Sales Manager - Lagunitas Brewing Company - Lagunitas Brewing Company
  • Brand Representative - Baton Rouge/Lake Charles Area, LA - Good Boy Vodka - Good Boy Vodka
  • Sales Representative - Finback Brewery - Finback Brewery
  • Manufacturing Supervisor - Berkeley Yeast - Berkeley Yeast
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report
  2. Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo
  3. Yesly Refreshes Packaging, Prepares Clear Protein Launch
  4. Non-Alc Beverage Sales Stay Stable in Early June
  5. Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down
  6. New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations
  7. LivReal Gets Realistic with Clean Energy Drink Launch
  1. A Rare American-Made Mineral Water: Cedar Mountain Meets the Federal Standard in a Category Built on Imports
  2. Verde. is the top-performing non-alcoholic brand at the 2026 San Francisco Ready-to-Drink Competition
  3. Awesome Aminos Launches Awesome Everyday™ — the Only Daily Gummy With 9 Essential Amino Acids and a Superfood Blend
  4. Rupee Beer Brings Back Award-Winning Mango Wheat Ale for Summer
  5. Botanic Tonics Announces KavaMaté Nationwide Retail Availability Following Successful First Year in Market
  6. Sagamore Whiskey Announces National Release of High Rye Straight Bourbon Whiskey
  7. Lux & Luna Launches a Coffee-Free Latte That Tastes Like Coffee
  1. Adam Kost on How Dirty Shirley Cleaned Up
  2. Reports: Diageo Layoffs Hit North American Business Unit
  3. Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers
  4. NÜTRL Founders Back Los Sundays Expansion
  5. The Zero Proof Acquires The New Bar For On-Premise Reach
  6. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  7. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  1. How Dirty Shirley Cleaned Up with Sazerac Deal
  2. Craft Negative Trends Stabilize in June; Grocery Continues to Offset C-Store Gains, Per Circana Monthly Report
  3. Keg 1 Missouri to Acquire 1M+ Cases from Fechtel Beverage & Sales
  4. Insider’s Week in Beer: 🤞 Tilray Bets £1M (of Free Beer) On the World Cup
  5. Press Clips: NIQ’s Top 5 Beer Growth Manufacturers in the L4W; RNDC Illinois Layoffs Affect 280 Workers; Maui Light NA Returns
  6. World Cup Host Markets Score Big On-Premise; Beer Sales +5.5% in Bars & Restaurants Nationwide, Per Beer Institute
  7. Owl’s Brew Adds Functional Non-Alc Mixers
View All|Submit News

Promoted PR Posts

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Holiday Vodka Expands U.S. Presence with Strategic Distribution Partnership with Winebow in Key Markets

Holiday Vodka Expands U.S. Presence with Strategic Distribution Partnership with Winebow in Key Markets

The Vitamin Shoppe to Add Shakeology by BODi in Retail Locations Nationwide

The Vitamin Shoppe to Add Shakeology by BODi in Retail Locations Nationwide

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

Pete Grego Beverage Business Consulting, LLC

Pete Grego Beverage Business Consulting, LLC

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙