RMBR Unveils New Packaging with National Launch at The Fresh Market — 174 Stores via UNFI

CHICAGO, ILLINOIS (MAY 2026) -- RMBR, a green tea kombucha brand, has secured a national launch in all 174 The Fresh Market locations across 22 states, with rollout beginning May 13, 2026, via UNFI. The launch coincides with a full packaging redesign, hitting shelves simultaneously and marking a significant reset moment for one of the fastest-growing emerging brands in the kombucha category.

The placement marks a major milestone for RMBR, which has grown entirely bootstrapped to nearly 1,000 retail doors across 26 states since launching into retail in 2023. The Fresh Market expansion represents the brand's second-largest single retail rollout to date and a significant step toward national distribution.

RMBR is brewed with organic green tea and bold botanicals, formulated to deliver a crushable, no-vinegar taste and a light, natural energy lift. The brand was built for a generation drinking less alcohol — people looking for something that fits into daily life without compromising on flavor or experience.

"We started RMBR to reimagine the way kombucha is perceived," said Kiara Tomirotti, Co-Founder of RMBR. "The Fresh Market customer is exactly who we built this for: someone who cares about what they put in their body but refuses to sacrifice taste and brand to get there."

RMBR is reimagining a category long dominated by legacy brands that prioritized function over drinkability. While kombucha has struggled to break into mainstream occasions, RMBR is repositioning the category around flavor, lifestyle, and daily rituals — making it a genuine alternative to soda and alcohol rather than a niche health product.

"The Fresh Market is a dream retail partner for us," said Jack Joseph, Co-Founder & President of RMBR. "Launching there alongside new packaging felt like the right moment to reintroduce ourselves to the category at a higher level."

The brand's momentum has been fueled in part by organic influencer traction and strong early velocity at premium retailers including Erewhon and Gelson's, where RMBR has ranked as a top performer in the kombucha category.

RMBR is available in The Fresh Market stores nationwide beginning May 13, 2026. For store locations and more information, visit drinkrmbr.com (new website also launching 5/13).