Ritual Zero Proof Expands Into Ready-to-Drink With New Line of Premium Non-Alcoholic Cocktails

• Ritual Zero Proof enters the ready-to-drink (RTD) category with three canned non-alcoholic cocktails: Margarita, G&T, and Spritz
• Each expression is inspired by Ritual’s award-winning zero-proof spirits, including Agave Spirit Alternative, Gin Alternative, and Aperitif Alternative, and comes in lightly carbonated, single-serve cans that deliver classic cocktails made non-alcoholic
• The launch builds on growing demand for convenient, easy-to-serve non-alcoholic options and arrives just ahead of summer, when ready-to-drink formats are especially relevant
• Available now at select U.S. retailers and online nationwide for a suggested retail price of $13.99 per four-pack, and will be a permanent addition to the Ritual portfolio

NEW YORK, May 12, 2026 - Ritual Zero Proof, the number one non-alcoholic spirits brand in North America1, is expanding into the ready-to-drink (RTD) space for the first time with three classic non-alcoholic cocktails in a can: Margarita, G&T, and Spritz. Landing just in time for the unofficial start of summer, the flavorful lineup makes it easier than ever to enjoy real cocktails made non-alcoholic, anytime and anywhere.

A Flavor-First Cocktail Experience, Made More Convenient for Today’s Drinkers (+21)

Each expression is inspired by Ritual’s award-winning zero-proof spirits, including Agave Spirit Alternative, Gin Alternative, and Aperitif Alternative, and comes in lightly carbonated cans that deliver true-to-cocktail flavor without sacrificing quality or taste. The Margarita, G&T, and Spritz each highlight the character of their base spirits and bring Ritual’s familiar profiles into a more effortless cocktail experience that stays true to the brand’s flavor-first approach.

Enjoyed straight from the can or poured over ice, Ritual’s non-alcoholic canned cocktails are the easy, grab-and-go choice for any occasion, from backyard barbecues to beach coolers and everything in between:

• Ritual Zero Proof Margarita – A fresh-tasting margarita with bright, zesty, bold citrus notes upfront, balanced by tart citrus and smooth, earthy agave, with an invigorating finish.
• Ritual Zero Proof G&T – Classic gin and tonic flavors meet notes of juniper, coriander, angelica root, and fresh-tasting lime zest to balance out the crisp, bitter tonic.
• Ritual Zero Proof Spritz – An effervescent aperitivo with bittersweet citrus and floral notes, hints of spice and herbs, and rosy, citrusy champagne flavors on the finish.

“As more consumers embrace moderation without stepping away from social drinking, the expectation for non-alcoholic options has shifted from ‘available’ to ‘exceptional,’” said Megan Hurtuk, Head of Marketing of Non-Alcoholic Beverages at DIAGEO North America. “Ritual was built on the idea that you shouldn’t have to compromise on flavor or experience, and this launch brings that same standard to the ready-to-drink shelf, delivering cocktail-quality options in the moments where convenience matters most.”

Expanding Access to Premium Non-Alcoholic Cocktails

Ritual RTDs underscore the brand’s commitment to making cocktail culture more accessible by enabling more shared social occasions for those who choose not to drink or drink in moderation. In a portable, ready-to-drink format, Ritual non-alcoholic cocktails extend the brand into new consumption moments, sitting comfortably alongside full-ABV offerings in social settings year-round.

Availability

Ritual Zero Proof RTDs are available now in the United States at select retailers and online nationwide for a suggested retail price of $13.99 per four-pack, and will remain a permanent addition to the Ritual Zero Proof portfolio.

1NIQ L52 10/11/25