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VINOERA Launches Premium Non-Alcoholic Wine Collection Targeting Luxury Hospitality
New premium dealcoholised wine collection introduces three expressions crafted for the world’s finest hospitality venues
London, UK — June 2026 — VINOERA today announces the launch of its debut collection: a Red Blend, Sauvignon Blanc, and Rosé Provence—each containing up to 0.5% ABV and produced using advanced dealcoholisation technology designed to preserve the character and complexity of the original wine.
Unlike many products positioned for the mass market, VINOERA is focused on premium hospitality environments, including fine dining restaurants, luxury hotels, private members’ clubs, embassy receptions, corporate events, and destination weddings.
The brand’s philosophy is centered on offering a refined non-alcoholic wine experience for guests seeking sophisticated alcohol-free alternatives without compromising on ritual, presentation, or occasion.
“The non-alcoholic wine category continues to evolve, yet premium hospitality still lacks options that deliver both quality and elegance,” said Ilyas Benhana, Founder of VINOERA. “Our goal is to provide venues and consumers with dealcoholised wines that feel entirely at home in the world’s most discerning settings.”
The initial collection includes:
- VINOERA Red Blend
- VINOERA Sauvignon Blanc
- VINOERA Rosé Provence
The collection is available for trade discussions and market partnerships, with expansion plans focused on international hospitality and premium retail channels.
About VINOERA
VINOERA is a premium non-alcoholic and dealcoholised wine collection operated by Ascent Frontier Ltd. Produced in Europe and developed for modern hospitality, the range comprises Red Blend, Sauvignon Blanc, and Rosé Provence expressions created for consumers seeking a refined alternative to traditional wine.
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