From jumping with the U.S. Army Golden Knights to Fan Fest, concert activation, and history’s biggest fight night in Washington, D.C., Monster Energy is powering every moment of UFC Freedom 250.
Monster Energy, the Official Energy Drink of UFC, is taking the historic UFC Freedom 250 Fight Week to every altitude – airborne, on the ground, and inside the Fan Fest on the Ellipse just steps away from the White House in Washington, D.C., from June 13–14.
Ahead of fight week, Monster Energy athletes and UFC Hall of Famers Joanna Jedrzejczyk and Donald “Cowboy” Cerrone completed skydives alongside members of the U.S. Army Golden Knights in North Carolina, with Jedrzejczyk taking on her first-ever jump. The activity comes in anticipation of the upcoming UFC Freedom 250 fight weekend, where the Golden Knights are preparing for a high-visibility jump into the official weigh-ins.
“Being here with the Golden Knights, it’s a great experience… All I had to do was just go for the ride and enjoy the view,” reflected Cowboy moments after landing. “Freedom 250, we’ll see you all there!”
“One of the most memorable days of my life,” Joanna added. “The coolest, and at the same time the most peaceful, moment in my life.”
The momentum carries directly into UFC Freedom 250, where Monster Energy is backing its athletes inside the Octagon, with four competing on the card: Justin Gaethje, Alex Pereira, Diego Lopes, and Derrick Lewis. Fans can fuel up and be part of the action at the UFC Freedom 250 Fan Fest concert fueled by Monster Energy, headlined by Zac Brown Band, keeping the energy going from the stands to the cage.
Monster Energy will be unmissable at UFC Freedom 250 Fan Fest, featuring a 50’x50’ octagon-inspired Monster footprint, UFC hologram athlete photo moments, and high-impact social-first fan engagement. Fans can step into the experience with complimentary cold cans, Monster UFC swag, and large-scale Americana can installations built for maximum visibility and impact.
Featured throughout the weekend is an opportunity to sample Monster’s newest patriotic flavors: Ultra Red, White & Blue Razz and Juice Monster Strawberry Lemonade, both delivered in Americana cans celebrating a quarter millennium of the greatest nation on Earth.
“UFC Freedom 250 is a cultural moment where sport, entertainment, and fan energy all collide on a massive scale,” said Jordi Gayola, Monster Energy’s CMO of the Americas. “The 250th anniversary makes it more than a fight night – it brings a totally different atmosphere to Washington, D.C. This moment is built to be experienced far beyond the Octagon – and we’re excited to help fuel every second of it.”
For more information, visit monsterenergy.com.
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