Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Eddie Russell Celebrates His 45th Anniversary with Russell’s Reserve 13 Year Old Spring 2026 and Short Documentary

PRESS RELEASE posted by Russell's Reserve

Jun. 15, 2026 at 9:45 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

Marking the occasion, Russell's Reserve introduces His Own Way: The Story of Eddie Russell, an original short-form documentary honoring Eddie Russell's 45-year legacy, paired with a commemorative label for the 13 Year Old Spring 2026 Limited Release.

LAWRENCEBURG, Ky., June 3, 2026 /PRNewswire/ -- Russell's Reserve, the award-winning bourbon producer, raises a glass to Master Distiller Eddie Russell, who celebrates his 45th anniversary with Wild Turkey Distilling Co. this year. Eddie's journey began in 1981 with what was meant to be a summer job at the distillery—one that quickly became a lifelong calling. More than four decades later, his work continues as a Hall of Fame Master Distiller and an enduring force in shaping modern bourbon. To mark the milestone, Russell's Reserve is honoring Eddie with a multi-part tribute, including the Spring 2026 release of Russell's Reserve 13 Year Old Bourbon alongside an original documentary about Eddie himself.

Over the course of his career, Eddie has mastered nearly every aspect of bourbon-making, taking on roles across the distillery and absorbing the traditions, techniques, and uncompromising standards that define Wild Turkey. That foundation led to the creation of Russell's Reserve, first introduced by Eddie to honor his father, Jimmy Russell's 45th anniversary at Wild Turkey, and now serves as the inspiration for His Own Way: The Story of Eddie Russell, the documentary that traces Eddie's journey from his earliest days at the distillery to his lasting influence today. Offering an intimate portrait, the film goes beyond craftsmanship to capture the values, relationships, and quiet leadership that define Eddie's legacy.

"Russell's Reserve has always been deeply personal to me. It started as a way to honor my dad and everything he taught me," says Master Distiller Eddie Russell. "Now, the opportunity to celebrate my own 45 years with a new release of the 13 Year Old—a bourbon that really showcases how I approach the craft—and to see my story shared through this film is incredibly special."

The Spring 2026 release of Russell's Reserve 13 Year Old Bourbon will feature a commemorative label, offering a nod to Eddie's 45 years of whiskey-making mastery. Continuing the tradition of honoring the truest expression of the barrel—an approach central to Eddie's philosophy of bourbon-making—this year's batch showcases his unique ability to hand-select and develop deep, complex flavors through maturation. Bottled at a unique barrel proof of 60.6% (121.2 proof) and shaped by the nuances of this production season, this release delivers a rich, full-bodied profile, crafted to be savored, shared, and celebrated.

"My dad has given his entire life to this craft, and to see him reach 45 years is so special," said Associate Master Blender and son of Eddie, Bruce Russell. "While we were filming, Dad actually pulled an 18-year-old barrel and we tasted it together—of course, it was exceptional. That barrel ended up in this year's 13 Year Old release. It was just one of those moments that felt so true to who Dad is and what he does best. To have that captured on camera, and that barrel in this year's release, makes it all even more meaningful."

With signature notes of vanilla and brown sugar, the 2026 release introduces layered flavors of cherry and citrus. The result is a complex and balanced bourbon that reflects both heritage and innovation.

  • Proof: 121.2 proof; 60.6% ABV
  • Aroma: Notes of vanilla and oak transition to brown sugar and coffee with a distinct orange peel note.
  • Taste: Bright fruit notes of cherry and citrus followed by spice notes of nutmeg and allspice with sweet notes of cola.
  • Finish: Medium-long finish with caramel, toffee, and hints of oak tannin.

Beginning this month, the highly allocated Russell's Reserve 13 Year Old will be available in limited quantities online, at the distillery Visitors Center, and at select retailers for $200 SRP per 750 mL bottle. For news on how to purchase, sign up for the Russell's Reserve newsletter at RussellsReserve.com.

The film will debut for one day only on June 23, 2026, at select Alamo Drafthouse theaters nationwide, followed by a showing of Field of Dreams with the purchase of a food and beverage voucher.

Whether you're enjoying Russell's Reserve with your family or with friends, please remember to do so responsibly.

@russellsreservebourbon

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Campari Group
    Campari GroupCPG Companies
    External Link Icon
    View on Nombase

Latest News

Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets

Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets

Oatly Bets on Fiber and Flavor to Keep Growth Moving Through Cost Shock

Oatly Bets on Fiber and Flavor to Keep Growth Moving Through Cost Shock

CWENCH Hydration Aims to Spark Growth for Canadian Co. Cizzle Brands

CWENCH Hydration Aims to Spark Growth for Canadian Co. Cizzle Brands

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Regional Sales Director, Southeast - Mingle Beverage Company LLC

Regional Sales Director, Southeast - Mingle Bevera...

ABC Distro Craft Beverage Outside Sales Representative | Los Angeles & Orange County | Base + Uncapped Commission  - ABC Distro

ABC Distro Craft Beverage Outside Sales Representa...

Territory Sales Manager - Rhinegeist Brewery

Territory Sales Manager - Rhinegeist Brewery

Area Sales Manager - Cleveland, OH - Good Boy Vodka

Area Sales Manager - Cleveland, OH - Good Boy Vodk...

Brewer - New Trail Brewing

Brewer - New Trail Brewing

Part Time Sales Ambassador - Threes Brewing

Part Time Sales Ambassador - Threes Brewing

View All Jobs|Post a Job

More News

Former Poppi Exec Jenny Danzi Joins Liquid I.V. as CMO

Former Poppi Exec Jenny Danzi Joins Liquid I.V. as CMO

Taste Radio: The ‘Big’ Case for Doing Less (and Selling More) in CPG

Taste Radio: The ‘Big’ Case for Doing Less (and Selling More) in CPG

Coca-Cola Stays Flat in North America While Global Growth Lifts Q3 Earnings

Coca-Cola Stays Flat in North America While Global Growth Lifts Q3 Earnings

Review: David Protein Delivers Distinctive Take on RTD Shakes

Review: David Protein Delivers Distinctive Take on RTD Shakes

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Field Sales Rep- New Hampshire - Fiddlehead Brewing Company - Fiddlehead Brewing Company
  • Brewer (Second Shift) - Mighty Squirrel Brewing Co. - Mighty Squirrel Brewing Co.
  • Sales Representative - DWS Printing & Packaging - DWS Printing & Packaging
  • Sales Manager - Commonhouse Aleworks - Commonhouse Aleworks
  • Full-Time Sales Representative — NYC - Rockaway Brewing Company - Rockaway Brewing Company
  • Packaging Lead - Baxter Brewing CO - Baxter Brewing CO
  • Regional Sales Manager, FL & SC - Phillips Distilling Company - Phillips Distilling Company
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets
  2. Oatly Bets on Fiber and Flavor to Keep Growth Moving Through Cost Shock
  3. CWENCH Hydration Aims to Spark Growth for Canadian Co. Cizzle Brands
  4. Former Poppi Exec Jenny Danzi Joins Liquid I.V. as CMO
  5. Taste Radio: The ‘Big’ Case for Doing Less (and Selling More) in CPG
  6. Coca-Cola Stays Flat in North America While Global Growth Lifts Q3 Earnings
  7. Review: David Protein Delivers Distinctive Take on RTD Shakes
  1. Wild Turkey Launches Thanksgiving Traditions - A New Annual Giveback Program, with $101,000 Donation to the Farmlink Project
  2. CÎROC Debuts The Martini Machini and New Messy Martini in Partnership with Dave's Hot Chicken
  3. The Whistler Unveils New Triple Oak Irish Whiskey and Premium Packaging Across Its Trilogy
  4. Ciroc debuts the Messy Martini and Martini Machini
  5. Milam & Greene Whiskey Unveils Exceptionally Rare, Entirely Texas-Born Bourbon: Wildlife Desert Marigold
  6. Cargill Introduces Craftiva Brand for Consumers Cutting Back on Sugar, Not Taste
  7. Two moms bring functional bubbles to Canyon Ranch
  1. Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets
  2. Nearly 20% of US Adults Drank an Alcohol Alternative In The Past Six Months
  3. Mark Anthony’s Strategy for Gaining Ground in Hard Sports Drinks
  4. RNDC Settles with Unsecured Creditors, Moving Chapter 11 Liquidation Forward
  5. RTD Cocktails: New Releases From Via Carota, On The Rocks, Big Sipz and More
  6. Southern Glazer’s Gets a Vodka +Ade From THC Beverage Developer
  7. NOCA to Refresh Packaging in 2027; Crossed 3M Case Lifetime Milestone in September
  1. Halloween Grab Bag: Voodoo Ranger, Angry Orchard & More Aim to Own Spooky Season
  2. Brewbound Field Notes: The New England Synergy of Athletic Brewing, Drake Maye and Market Basket
  3. C-Store Retailers Feeling Optimistic About Beer to Close 2026; Craft to Lose Shelf Space to RTDs in 2027, per Goldman Sachs
  4. Report: 18% of U.S. Adults Drank Alcohol Alternatives in The Past Six Months
  5. ‘Eventizing’ and Multiple Pack Sizes – How Retailers Offer Consumers Value During an Economic Crunch
  6. The FMB Brands Still Finding Growth Thru Mid-October, per Circana Weekly Scans
  7. RNDC Settles with Unsecured Creditors, Moving Chapter 11 Liquidation Forward
View All|Submit News

Promoted PR Posts

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Rupee Beer Launches “Light One. Pour One.” 2026 Diwali Campaign, Celebrating the Indian Festival of Lights

Rupee Beer Launches “Light One. Pour One.” 2026 Diwali Campaign, Celebrating the Indian Festival of Lights

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Cultivate CPG Names Eric Baldwin Vice President of Sales – Albertsons

Cultivate CPG Names Eric Baldwin Vice President of Sales – Albertsons

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase