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BevNETPress Releases

Award-Winning Luba Libations Hits Whole Foods Shelves Across Wisconsin

info_outline PRESS RELEASE posted by Luba Libations

Jun. 24, 2026 at 4:47 pm

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Zero ProofNon AlcoholicLuba LibationsLubaCPG
Non-Alcoholic BeveragesFood CompaniesSpirits Companies

Nationally recognized non-alcoholic cocktails — Cranberry Cosmo, Lime Margarita, Grapefruit Paloma, and Kyiv Mule — arrive statewide this summer, with Michigan and Minnesota next

STURGEON BAY, Wis. — June 2026 — Luba Libations, the fast-rising non-alcoholic beverage brand known for real-juice, better-for-you cocktails, announced today that its full lineup is now available at Whole Foods Market locations across Wisconsin. The placement runs from this week through the end of July, putting the brand’s four signature flavors within reach of shoppers statewide just in time for summer.

The launch brings all four Luba Libations varieties to Whole Foods shelves: the Cranberry Cosmo, Lime Margarita, Grapefruit Paloma, and Kyiv Mule. Each is crafted with real juice and clean, better-for-you ingredients designed to deliver the complexity and ritual of a great cocktail — without the alcohol.

“We built Luba Libations on a simple idea — that choosing not to drink should never mean settling for less. Landing in Whole Foods across Wisconsin this summer puts a real-juice cocktail you can feel good about into the hands of so many more people, and that’s exactly the moment we’ve been working toward,” said Christiana Trapani, co-founder of Luba Libations.

Luba Libations has quickly earned national recognition in the booming non-alcoholic category. The brand’s signature varieties have been honored with Gold and Silver medals at both the International Non-Alcoholic Competition and the PR%F Awards — validation of a portfolio built on real ingredients rather than artificial shortcuts.

Founded and based in Wisconsin, Luba Libations is launching on home turf first — with more on the way. This October, the brand will expand its Whole Foods presence into Michigan and Minnesota, alongside continued availability across Wisconsin.

Luba Libations is sold in 4-packs of sleek 12-oz cans at a suggested retail price of $12.99, and is also available online and at more than 350 retail locations.

About Luba Libations

Founded in Sturgeon Bay, Wisconsin by husband-and-wife team Christiana and Nic Trapani, Luba Libations crafts premium, ready-to-drink non-alcoholic cocktails made with all-natural ingredients and bold, balanced flavor. The brand was created to give people the full cocktail experience — real taste, craft, and ritual — in a clean, zero-proof pour free of additives and artificial ingredients.

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