Shotz With a New Twist

Creative agency, BrandMe is proud to unveil a bold new redesign in partnership with ready-to-drink brand, Twisted Shotz.

As part of Asahi Beer USA's exciting portfolio of brands, Twisted Shotz required a bold and distinctive brand expression that could confidently occupy its own space.

Collaborating with Asahi Beer USA, BrandMe built a bold and impactful design system for Twisted Shotz, with flavour appeal that brings clarity, confidence and talkability to the range.

A cohesive visual identity is anchored by a strong, ownable brand device that represents the unique consumption experience of the product by emphasising the shot glass shape and heroing the split flavours through different colours.

Bold, expressive and unapologetically fun, the new Twisted Shotz range amplifies brand presence and elevates the multisensorial experience at the heart of the brand.

BrandMe Creative Director, Adam Wilford shares:

Leaning into the consumer desire for brands to reflect their identity, we have crafted a vibrant collection of flavour characters, supported by Twisted Shotz’ distinct product naming. Each variant carries its own unique pattern and individual colour story designed to deliver on taste experience and drive distinction in the fast-growing and highly competitive RTD category. The result is a confident, characterful portfolio designed to recruit new consumers and drive salience in store.

Twisted Shotz team (Josh Lindsay, National Marketing Manager, RTD Asahi Beer USA) commented:

BrandMe worked closely with our team to create a refreshed visual identity that better reflects the energy, flavor, and unique product experience of Twisted Shotz. The new packaging system brings greater clarity, consistency, and shelf impact to the portfolio while giving each variant a more distinctive role within the range. We appreciate BrandMe’s collaboration throughout the process and are excited to see this modernized brand expression continue to roll out in the US market and beyond.