Backed by Parent Company Massimo Zanetti Beverage USA, the Largest Coffee Farm in the U.S. Finalizes Lease for 3,100-Acre Estate and Outlines Forward-Looking Growth Plans
KAUAI, HAWAII — June 25, 2026 — Kauai Coffee Company today announced the official signing of a new agricultural lease with Brue Baukol Capital Partners (BBCP), successfully securing the future of the historic 3,100-acre farm.
“Kauai Coffee has always belonged to the people of Kauai, and that will never change,” said Brian Kubicki, General Manager, Kauai Coffee Company. “Our appreciation for the overwhelming outpouring of support and aloha from our community can’t be overstated. We are proud to say that our roots remain exactly where they belong, our team is entirely secure, and we are actively looking forward to bringing even more job opportunities to our local community as we grow.”
The new lease allows Kauai Coffee to now focus on a forward-looking growth strategy, fully leveraged by its parent company, Massimo Zanetti Beverage USA (MZB-USA), which is part of the global Massimo Zanetti Beverage Group.
“Our role at MZB-USA is to serve as a strong foundational backbone for Kauai Coffee, providing the national scale and robust distribution network needed to protect and amplify what makes this farm so special,” said Matthew Smith, President of Massimo Zanetti Beverage USA. “We believe completely in the local team, the community, and the land. By securing this long-term lease, we’re ensuring that the local operation has the stability and support it needs to thrive and continue growing the finest coffee in America.”
The new lease guarantees the continuity of Kauai Coffee's core values:
- Total Job Preservation: Keeping all local employees employed under the leadership of the island team.
- Uncompromised Stewardship: Sustained commitment to the land as a dedicated steward of Important Agricultural Lands, maintaining the farm's global Fair Trade, Rainforest Alliance, and Non-GMO Project certifications.
- Direct Community Investment: Safeguarding the continuation of the Fair Trade Community Development program, which has already injected more than $640,000 directly back into local West Side community projects.
- Agritourism Stability: Uninterrupted operations at one of Kauai's most beloved visitor destinations, which will continue to welcome locals and tourists alike for Kauai Coffee farm tours and a world-class coffee shop experience.
- Future Employment Growth: Strategic investments in farm technology, machinery, and visitor experiences aimed at creating new local positions. Upcoming hiring initiatives will focus on vital skilled trades to support the farm's modernization, including roles for welders, electricians, general mechanics, and machinery operators, alongside new hospitality jobs.
Now that a new lease is in place, the local team at Kauai Coffee is eager to refocus entirely on what they do best: growing and roasting world-class coffee right here on the west side of Kauai. Many residents have asked how they can continue to support the farm now that the new lease is signed. The company invites everyone to stop by the Visitor Center, share the good news with friends and neighbors, and continue supporting local agriculture by drinking Kauai Coffee. The Visitor Center is open daily from 9:00 a.m. – 5:00 p.m.
Stay tuned for more information about our Kauai Community Appreciation Event, as Kauai Coffee thanks its employees, island residents, local leaders, and loyal customers whose support never wavered.
For more information about Kauai Coffee or to order online, please visit our website.
About Kauai Coffee Company:
Kauai Coffee Company is Hawaii’s premier seed-to-cup coffee grower, operating a 3,100-acre estate dedicated to sustainable farming, community enrichment, and premium production. As a 10-time winner of the HAWAII Magazine Readers' Choice Award for “Best Coffee Grower,” Kauai Coffee manages every step of the process - from seed to cup - to ensure exceptional quality, consistency, and a signature smooth, rich flavor profile. Deeply rooted in the spirit of ’ohana’ (family), Kauai Coffee is uniquely triple-certified by the Non-GMO Project, Rainforest Alliance, and Fair Trade USA. This commitment to sustainability and ethical practices protects the island’s biodiversity while directly funding local schools, food banks, and non-profits through Fair Trade Community Development funds. Whether welcoming visitors to its estate for immersive farm tours or sharing 100% Hawaiian coffee with the world, Kauai Coffee remains a leader in sustainable agriculture.
About Massimo Zanetti Beverage USA:
Massimo Zanetti Beverage USA, Inc. (MZB-USA) is a leading coffee company with operations spanning farm to shelf, including the largest coffee farm in the US. As part of the Massimo Zanetti Beverage Group – a global leader serving 43 million cups of coffee daily across 110 countries – MZB-USA offers a range of proprietary and branded coffee, tea, and drink mixes for in-home and away-from-home channels. The company’s operations span from Kauai, Hawaii, where it operates the largest coffee farm in the U.S., to its primary roasting facility and headquarters in Suffolk, Virginia. A leader in both branded and private label coffee, MZB-USA’s portfolio includes the iconic Segafredo® – the global standard for authentic Italian espresso – alongside Chock full o'Nuts®, Hills Bros.® Coffee, Hills Bros.® Cappuccino, and Kauai Coffee®. Through its unique roasting capabilities and innovative brewing solutions to include espresso machines and single-serve brewers, MZB-USA remains Coffee Complete™.
Media Contact:
Liz Slobodian, APR
Shipwright Communications & Consulting
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