Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

ASW Distillery and John Deere Launch "Soil to Still" — A Historic American Whiskey Partnership

PRESS RELEASE posted by ASW Distillery

Jul. 13, 2026 at 11:22 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

In 1964, an Act of Congress officially recognized Bourbon as America's native spirit and a "distinctive product of the United States." That same year, John Deere opened its iconic World Headquarters in Moline, Illinois. Two pillars of American heritage — both rooted in the land, both shaped by ingenuity and grit — were coming into their own at the exact same moment.

In America's 250th anniversary year, they finally share a label.

ASW Distillery, the most awarded craft whiskey distillery at the San Francisco World Spirits Competition since 2018, has partnered with John Deere to release Fiddler Combine Bourbon and Fiddler Steel Plow Rye. The permanent collection launches June 24, 2026, at ASW Distillery's Atlanta tasting rooms and at retailers in thirteen states, with national and Canadian distribution to follow.

Named "Soil to Still," the collaboration honors the soil both brands have spent generations serving: from American-grown corn to the oak in the barrels and finishing staves, every element pays homage to their history.

Preserving the Harvest: A Shared History

Whiskey isn't just a drink; it is a historical representation of preserving the value of the land's labor. Before refrigeration, farmers faced the question of what to do with surplus grain after harvest. Whiskey was the answer, and copper stills transformed bushels of corn and rye into a shelf-stable, tradeable spirit.

When John Deere invented the steel plow in 1837, agricultural productivity leapt forward. In turn, whiskey became the financial instrument it is today. The grain that feeds America flows through both stories.

"Bourbon and rye are, in many ways, the perfect distillations of America's farming traditions. John Deere represents the ingenuity that made America the world's breadbasket, and our Fiddler line represents the craftsmanship that has long defined whiskey. This collaboration is the culmination of nearly two centuries of paths destined to cross."

— Jim Chasteen, Co-Founder and CEO, ASW Distillery

"Having grown up in a family of farmers who always used John Deere tractors, and having used a John Deere on my own farm for many years, I am proud and honored to make iconic whiskies for one of the world's most iconic brands."

— Justin Manglitz, Master Distiller, ASW Distillery

"Partnering with ASW Distillery allows John Deere to celebrate the shared values of craftsmanship, tradition, and innovation that drive both our industries. Together, we honor the hard work of farmers who grow the grains and the passion of distillers who transform them into a uniquely American spirit."

— Mara Downing, Vice President, Global Brand Management and Corporate Communications, John Deere

How It Started

Jim Chasteen's family is from outside Lavonia, Georgia, where his father operated a John Deere Model B to grow food for the family and raise cotton, peanuts, wheat, and corn for sale. John Deere equipment isn't a tool in the Chasteen family; it is woven into the stories they tell.

Over the course of two years, ASW educated John Deere's team on whiskey, building a partnership between two companies that harbor a deep respect for things built close to the ground. The result is Fiddler Combine Bourbon and Fiddler Steel Plow Rye — whiskeys that carry the weight of America's history in every bottle.

The Spirits

Aged eight years and finished by Manglitz, the spirits are seasoned outdoors for two or more years, then hand-charred and inserted into each barrel for the final two months of aging. Both expressions are bottled at 112 proof.

Fiddler Steel Plow Rye — A tribute to John Deere's original steel plow, this rye is the spirit of the founding generation. George Washington distilled it at Mount Vernon, and it fueled the westward expansion the plow made possible. Bold, spicy, and rooted in the same American grit that broke the Illinois sod. Aged 8 years | 112 proof | $79.99.

Tasting Notes: Complex, robust rye with notes of dark chocolate, raisin, and clove.

Fiddler Combine Bourbon — A nod to the 1947 debut of the self-propelled combine harvester, this wheated bourbon features 45% wheat content — more than double that of most premium wheated bourbons on the market. The high-wheat mash bill delivers the softness and sweetness that makes wheated bourbons among the most sought-after in the world. Aged 8 years | 112 proof | $79.99.

Tasting Notes: Heavy caramel on the nose, with tasting notes of dates, nougat, and almond.

Availability

Fiddler Combine Bourbon and Fiddler Steel Plow Rye are permanent expressions, available beginning June 24, 2026, at ASW Distillery's four Atlanta tasting rooms. Initial retail distribution spans both ASW's Southern markets and John Deere's Midwestern heartland — launching in Georgia, Tennessee, Texas, Illinois, Iowa, Indiana, Kentucky, South Carolina, Alabama, Mississippi, New York, Wisconsin, and Minnesota, with national and Canadian distribution to follow throughout 2026.

For more information, visit aswdistillery.com.

About ASW Distillery

Based in Atlanta, ASW Distillery is the most awarded U.S. craft distillery at the San Francisco World Spirits Competition since 2018 — most recently earning "World's Best Small Batch Bourbon (6–10 Years)" in 2025 for its flagship Fiddler Bourbon. Known for combining Scottish-style copper pot distillation with Southern-style grain-in fermentation, ASW operates four Atlanta locations — including ASW Flights & Bites at Hartsfield-Jackson International Airport — and distributes nationally. aswdistillery.com

About John Deere

It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.

Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.

Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO

Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Sales Specialist - North Carolina - Creature Comforts Brewing Company

Sales Specialist - North Carolina - Creature Comfo...

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Production Brewer I or Production Brewer II - Fort George Brewery

Production Brewer I or Production Brewer II - Fort...

National On-Premise Accounts Director - Good Boy Vodka

National On-Premise Accounts Director - Good Boy V...

Packaging Technician - Icicle Brewing Company

Packaging Technician - Icicle Brewing Company

View All Jobs|Post a Job

More News

Monster Preparing Protein Energy Drink For Release Next Year

Monster Preparing Protein Energy Drink For Release Next Year

PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3

PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3

Icelandic Glacial to Split with AB as it Revamps Distribution Strategy

Icelandic Glacial to Split with AB as it Revamps Distribution Strategy

NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines

NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Los Angeles - Good Boy Vodka - Good Boy Vodka
  • Business Development Representative - dynama - dynama
  • Office and Logistics Administrator - Garage Brewing Co - Garage Brewing Co
  • Senior Beer and Liquor Sales Representative- New York (multiple areas) - TAT2 Spirits, LLC - TAT2 Spirits, LLC
  • Experienced Packaging Operator - Aumakua Holdings - Aumakua Holdings
  • On-Premise Sales Rep - Alamo Beer Company - Alamo Beer Company
  • Austin TX - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA - DioniLife USA
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. THE CPG INSIDER WEEKLY
  2. Is Coke The New…Poppi? And, Why Grocery Prices Might Get Personal.
  3. Olipop Planning Refrigerated Line Revamp, Shares New Seasonal LTO
  4. Monster Preparing Protein Energy Drink For Release Next Year
  5. PepsiCo Reports North America Sales ‘Below Expectations’ Despite Strong Q3
  6. Icelandic Glacial to Split with AB as it Revamps Distribution Strategy
  7. NACS: PepsiCo Pushes Poppi into New Functional Territory with ‘Lift’ and ‘Chill’ Lines
  1. Tenuta Luce Concludes the 2026 Harvest in Montalcino
  2. Avaline Named 2026 Market Watch Wine Brand of the Year, Setting a New Pace for the Category
  3. South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid
  4. Noctría Arrives to Own the Night
  5. Vibes Beverages Builds a Founding Team Designed for Scale
  6. Natalie’s Juices Expands Retail Presence with Launch at Bashas' Family Supermarkets
  7. Sko Buffs! Suerte Tequila Expands CU Collection With New Reposado Edition
  1. Kamoti Targets Gen Z With Bottled Green Tea Shots
  2. Why Constellation Is Betting on SpikedAde to ‘Flex Its Muscle’
  3. Constellation Brands Acquires SpikedAde in $75M Deal
  4. Craft Distillery Closures Outpace Openings, Says ACSA Report
  5. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  1. Insider’s Week in Beer: 🔥 Hot Trend: Price Fixing (Allegedly)
  2. Press Clips: SpikedAde Founder’s Exit, a Virginia Craft Deal and Athletic’s Latest Sports Partnership
  3. Brewers Association Seeks Sunny Refresh for Great American Beer Fest
  4. Tilray CEO on BrewDog Lifting Beverage Biz to Growth, Additional Craft Cuts & Another Hemp Ban Extension
  5. Icelandic Glacial to End Distributor Agreement with Anheuser-Busch
  6. Prepared Cocktails Return to Volume Growth in L4W, per NIQ Weekly Scans
  7. 174 Layoffs Expected Next Month Due to Baltimore Guinness Open Gate Brewery Closure
View All|Submit News

Promoted PR Posts

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Restock | CPG Sales CRM, Distributor Management & Field Execution

Restock | CPG Sales CRM, Distributor Management & Field Execution

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

Sovány Beverage Adds Grapefruit to Its USDA Organic Sparkling Water Line

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase