MadTree Has Launched the Most Cincinnati Thing You Can Buy This Summer — a Boatload of Sway

CINCINNATI (July 15, 2026) — MadTree Brewing has unveiled an exclusive opportunity to buy Boatload of Sway: a literal 9'9" kayak loaded to the brim with 336 cans of Sway by MadTree for only $350. The only question is who's paddling.

The limited offer begins today — only two are available. Because of the limited quantity, a purchase intent window will open July 15–23. On July 24, two outdoor and Sway enthusiasts will be chosen to complete their two-of-a-kind purchase. Anyone 21+ can enter on MadTree's website.

How much Sway by MadTree is 336 cans? Nearly 285 lbs — exceeding the maximum user weight of the kayak by 35 lbs! That’s a lot of Sway for post-river paddles, backyard barbecues, and poolside hangs.

"What better way to celebrate the second half of summer than with a Boatload of Sway," says Rhiannon Hoeweler, CEO of MadTree. "Sway is Cincinnati's favorite canned vodka cocktail — real vodka, zero sugar, and made to connect people to nature and each other."

To sweeten the deal, MadTree’s partners at Adventure Crew are providing free Ohio River Paddlefest registration to each new kayak owner. On August 1, the Ohio River Paddlefest will attempt to break the GUINNESS WORLD RECORDS® title for Largest Paddle Craft Party — and the two Cincinnatians who claim a Boatload of Sway will be on the water for it, marking Paddlefest's 25th anniversary in the best way possible.

“The Ohio River Paddlefest is one of Cincinnati’s most iconic annual events, and this 25th anniversary will be special. MadTree has been a champion of Paddlefest and Adventure Crew for years,” says Miriam Wise, Director of Support & Engagement of Adventure Crew. “There is no better way to join Paddlefest than a new kayak christened by MadTree.”

Sway by MadTree is Cincinnati's favorite canned vodka cocktail made with real vodka, zero sugar, 90 calories, and 4.5% ABV. Available year-round at retailers across Ohio and Kentucky. 1% of all Sway by MadTree purchases get invested in the Cincinnati community through local environmental nonprofits.