ARMRA Expands National Retail Footprint, Surpassing 7,600 Doors Through Continued Distribution Growth

The physician-founded wellness brand expands distribution nationwide through Sprouts Farmers Market, Erewhon, and additional retail collaborators as consumer access continues to grow.

MIAMI, FL, JULY 6, 2026 — Today, ARMRA®, the physician-founded wellness brand pioneering whole-body vitality through the power of bovine colostrum, announced continued national retail expansion across mass, specialty, and wellness channels, including increased distribution through Sprouts Farmers Market, Erewhon, Walmart, Whole Foods Market, and The Vitamin Shoppe.

In its second year of retail growth, ARMRA® has expanded its footprint more than 8X and surpassed 7,600 retail doors at the close of Spring 2026, driven by distribution gains across Sprouts Farmers Market, Erewhon, Walmart, Whole Foods Market, and The Vitamin Shoppe, representing a 78 percent increase from Q1 alone.

Key retail expansion highlights include:

• Sprouts Farmers Market: Longstanding partner since 2024 and exclusive launch partner for ARMRA Colostrum Soda, debuting chainwide beginning July 6, 2026 across all four SKUs, with inline and refrigerated placement.
• Erewhon: ARMRA® is deepening its omni-channel presence at Erewhon — where it already lives on retail shelves and is an evergreen feature on the iconic Tonic Bar menu — by introducing its Colostrum Soda as an additional product offering within the retailer’s existing ARMRA® assortment. This August, all four SKUs will be supported across six stores through cold-wall takeovers, Café Sampler tastings, and Valet gifting, meeting Erewhon's tastemaker community at every touchpoint.
• Walmart: ARMRA® is significantly broadening its national reach with an expansion into more than 2,200 Walmart locations, bringing two SKUs to one of the country's largest retail footprints. The rollout is further amplified by a debut on Walmart Marketplace, where ARMRA's fuller assortment (including Soda) will meet consumers online — aligning with Walmart's broader push to unite its physical and digital shopping experience.
• Whole Foods Market: ARMRA® is expanding its presence within Whole Foods Market through a national rollout featuring three SKUs, including curated offerings such as Volt Guava Travel Sticks. This expanded footprint reinforces ARMRA’s position within premium wellness retail, bringing its category-defining bovine colostrum products to health-conscious consumers seeking convenient, everyday wellness solutions.
• The Vitamin Shoppe: ARMRA® is strengthening its specialty retail footprint via full-chain distribution at The Vitamin Shoppe across five SKUs, plus the exclusive three-month retail launch of its new Performance Revival assortment, formulated to supercharge strength and recovery goals. This expansion further solidifies ARMRA's presence within the performance wellness category, reaching consumers seeking science-backed solutions that support recovery and resilience through an innovation-focused national retail destination.

"ARMRA® created the colostrum category,” said Dr. Sarah Rahal, Founder and Chief Executive Officer of ARMRA®. “Retail expansion puts ARMRA® where people already are, in their routines, on their shelves, in the middle of an ordinary day. That is how a category grows. You show up where real life happens."

As ARMRA continues expanding across retail channels, the brand remains focused on increasing accessibility through expanded distribution, product innovation, and continued retail growth.

"This past year we expanded retail nationwide, launched ARMRA Colostrum™ Soda, and partnered with Ciara Miller on 'I'm On It,'” said Dr. Rahal. “These aren't isolated plays. Retail puts ARMRA® in aisles people already walk. A ready-to-drink colostrum soda meets them in entirely new occasions. Cultural partnerships put colostrum into conversations where it has never been. All of it serves one purpose: reaching the people who haven't found colostrum yet and making sure when they do, ARMRA® is right there."

Today consumers can now find ARMRA® products nationwide across Sprouts Farmers Market, Erewhon, Ulta, Walmart, Whole Foods Market, The Vitamin Shoppe, Target, Harris Teeter, H-E-B, and online on Amazon and at ARMRA.com.

About ARMRA®

ARMRA® is a physician-founded wellness brand revolutionizing whole-body health and vitality through the power of bovine colostrum, nature’s unrivaled nutrient powerhouse. Founded by Sarah Rahal, MD, a former double board-certified pediatric neurologist, ARMRA Colostrum™ spawned from a personal health battle and launched with a mission to increase education and access to a transformational tool that holds the body’s blueprint for optimal health. Dr. Rahal spearheaded the colostrum category with ARMRA’s proprietary Cold-Chain BioPotent™ Technology, which captures the 400+ bioactive nutrients of colostrum in their naturally pure and bioavailable form. Working in synergy, and honed by nature for over 300 million years, these science-backed compounds act as the body’s source code, architecting its cellular renewal to promote youthful, optimal functioning from the inside out for benefits you can see and feel. ARMRA® upholds the highest bars of transparency, scientific excellence, and safety, and manufactures all of its colostrum in the USA under the most rigorous quality and 3rd party testing standards. Furthermore, ARMRA® is committed to sustainability and the health and welfare of all living beings, abiding by calf-first sourcing that ensures only surplus colostrum is collected from grass-fed cows on family-owned dairy farms throughout the US.