• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Thomas Henry Introduces VIVID WATERMELON Mixer to the U.S.

info_outline PRESS RELEASE posted by Thomas Henry

Jul. 22, 2026 at 10:15 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Available for purchase now in over 25 states at your favorite bars and retailers, including Amazon, VIVID WATERMELON delivers authentic watermelon flavor for effortless cocktails, spritzes, and zero-proof serves.

July 22, 2026 — Thomas Henry, the second-largest premium mixer brand in the world that was born in Berlin bars, is bringing its VIVID WATERMELON flavor to the United States. First introduced in Europe as a seasonal release, the flavor quickly became a standout favorite, earning a permanent place in Thomas Henry’s global portfolio. Now launching stateside as the first watermelon-flavored premium mixer, VIVID WATERMELON broadens Thomas Henry’s BTI and SFWSC award-winning lineup with a distinctive new option for modern cocktail programs. The new flavor will be nationally available in 24-packs on Amazon and in 24-packs and 48-packs on the UNDONE website, beginning July 2026.

Made with 8.8% real watermelon juice, VIVID WATERMELON delivers authentic flavor with no artificial sweeteners, artificial ingredients, or preservatives. Like all Thomas Henry mixers, VIVID WATERMELON is enhanced with fine micro-bubbles that preserve freshness, texture, and lively effervescence. Its vibrant, watermelon-forward profile is juicy, lightly sweet, and balanced by hints of pomegranate and citrus. This must-have summer mixer is the ultimate refreshing option for a fruity twist on highballs, sparkling spritzes, low- and no-alcohol serves, or a simple pour over ice.

“With VIVID WATERMELON, we created a mixer that taps into a globally loved flavor while giving bartenders a versatile, easy-to-use tool to craft exciting drinks,” says Marco Frizzarin, Senior International Brand Manager at Thomas Henry. “We know that complexity behind the bar doesn’t always mean complicated recipes—sometimes, the right mixer can make all the difference. That’s what we’re bringing to the table with this flavor, which was developed and inspired by our bar partners around the world.”

Created by bartenders for cocktail enthusiasts, home entertainers, and fellow hospitality professionals, VIVID WATERMELON continues Thomas Henry’s commitment to providing premium-quality mixers that help bartenders and consumers build refreshing, flavor-forward drinks without sacrificing quality.

As the world’s No. 2 premium mixer brand, Thomas Henry is served in some of the world’s best bars across more than 60 countries, with VIVID WATERMELON already featured on menus at celebrated cocktail destinations across the United States, including Dear Irving in New York, Aba and Taste Food & Wine in Illinois, Inesto in Wisconsin, and Hewing Hotel and Estelle in Minnesota. The new flavor expands the brand’s growing U.S. portfolio, joining a lineup that now also includes the recently introduced Ginger Ale, alongside Tonic Water, Cherry Blossom Tonic, Spicy Ginger Beer, Soda Water, Mystic Mango, and Pink Grapefruit.

For more information on VIVID WATERMELON and the rest of the Thomas Henry lineup, visit their website and follow along on Instagram, @thomashenry_borninbars and @thomashenry.usa.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Thomas Henry GMBH
    Thomas Henry GMBHCPG Companies
    External Link Icon
    View on Nombase
  • Undone GmbH
    Undone GmbHCPG Companies
    External Link Icon
    View on Nombase

Latest News

Oatly Raises 2026 Outlook as Growth Playbook Gains Momentum in North America

Oatly Raises 2026 Outlook as Growth Playbook Gains Momentum in North America

Milo’s Tea Adds New Distribution Facility

Milo’s Tea Adds New Distribution Facility

Food, Beverage & CPG Financing Trends & Updates: Northhall Q2 2026

Food, Beverage & CPG Financing Trends & Updates: Northhall Q2 2026

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Sales Support Intern - MOTH Drinks Ltd

Sales Support Intern - MOTH Drinks Ltd

Hospitality and Brand Manager - Boal City Brewing

Hospitality and Brand Manager - Boal City Brewing

Innovations Brewer - Berkeley Yeast

Innovations Brewer - Berkeley Yeast

Field Brand Ambassador - Wilding Brands

Field Brand Ambassador - Wilding Brands

Outreach Manager of Growth + Partnerships - Boulder, CO (preferred) - Green Spoon Sales

Outreach Manager of Growth + Partnerships - Bou...

Area Sales Manager - Missouri - Good Boy Vodka

Area Sales Manager - Missouri - Good Boy Vodka

View All Jobs|Post a Job

More News

Taste Radio: Scaling Special: Why Heathcote’s Suzanne Lyon Refuses To Compromise

Taste Radio: Scaling Special: Why Heathcote’s Suzanne Lyon Refuses To Compromise

Review: ARMRA Impresses With Colostrum Soda

Review: ARMRA Impresses With Colostrum Soda

Sèchey Closing S.C. Retail Store, Launching Tech Platform

Sèchey Closing S.C. Retail Store, Launching Tech Platform

Yerba Madre Names New CEO, YESLY Co-Founder Joins Board

Yerba Madre Names New CEO, YESLY Co-Founder Joins Board

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Account Manager- Southern NJ - Spiked Ade - Spiked Ade
  • Marketing Manager / Marketing Director - KLIMON - KLIMON
  • Sales Representative - California - Fremont Brewing - Fremont Brewing
  • Hospitality Manager - Tuckerman Brewing Company - Tuckerman Brewing Company
  • Packaging Manager - Hopewell Brewing Company - Hopewell Brewing Company
  • Brewer- Canton - Trillium - Trillium
  • Account Manager- SpikedAde- Metro Boston - Spiked Ade - Spiked Ade
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Milo’s Tea Adds New Distribution Facility
  2. Food, Beverage & CPG Financing Trends & Updates: Northhall Q2 2026
  3. Distribution: Saint James Goes Nationwide in Costco
  4. Taste Radio: Scaling Special: Why Heathcote’s Suzanne Lyon Refuses To Compromise
  5. Review: ARMRA Impresses With Colostrum Soda
  6. Sèchey Closing S.C. Retail Store, Launching Tech Platform
  7. Yerba Madre Names New CEO, YESLY Co-Founder Joins Board
  1. Barrell Craft Spirits Launches Barrell Decade 2
  2. Loire Wines Outperforms French Category by Value & Volume with Significant Gains in Sparkling, Chenin & Emerging Appellations
  3. ARMRA Expands National Retail Footprint, Surpassing 7,600 Doors Through Continued Distribution Growth
  4. Thomas Henry Introduces VIVID WATERMELON Mixer to the U.S.
  5. Halfday Iced Tea Lands Nationwide at Target With Exclusive New Flavor
  6. Double Dutch secures nationwide Majestic listing in time for summer season
  7. Cocktail Trend: Modern Heritage
  1. NIQ: As Margarita Sales Cool, Martinis Step Into Spotlight
  2. Zero Proof Playbook: Jill Sites On How To Find Growth In Adult Non-Alc
  3. Joel Gott Wines, Powerhouse Producer of Affordable Wines, Turns To RTDs
  4. In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture
  5. Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins
  6. As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’
  7. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  1. Tröegs Promotes 2 as Long-Time VP of Sales Retires
  2. Ballast Point Hits Troubled Seas in Ownership Civil War; Lawsuit Alleges Brewery in ‘Imminent Threat of Operational Collapse’
  3. Off-Premise Alcohol Sales Fall 21% WoW After July 4, Growth Brands Hold Momentum, per Circana Weekly Scans
  4. 3 Up, 3 Down: Apple Beer Ascends, While Beer Pricing Diverges By Segment
  5. NIQ: Margarita Sales Temper as Martinis Gain On-Premise Momentum
  6. Gen Z’s Moderate Drinking Reputation ‘Conclusively Debunked,’ per IWSR Survey
  7. Insider’s Week in Beer: 💍 Marriage Getting Twisted? Get Tea
View All|Submit News

Promoted PR Posts

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

Revello Modern Mixers Launches Across Florida with Southern Glazer’s, Introducing a New Standard for Mixers

15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink

15-Year-Old Egypt Dean Turns Kendrick Lamar Royalty Money Into Seven-Figure Investment in Ballislife HYDRO Sports Drink

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

Announcing the U.S. Debut of Castle Freke Irish Gin, the World’s First True Sipping Gin

Announcing the U.S. Debut of Castle Freke Irish Gin, the World’s First True Sipping Gin

Branding for Buyout: A New Playbook for the Food Industry

Branding for Buyout: A New Playbook for the Food Industry

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙