MINNEAPOLIS, MN. AUGUST 10, 2026 – As the weather starts to turn cooler and we look forward to sweater weather, SOCIAL&CO extends spritz season beyond the summer months with soft and juicy Pera e Rosmarino, a Pear & Rosemary Italian-Style Spritz.
“Spritz is not just for summer,” says SOCIAL&CO Founder Joe Heron. “It’s refreshing and delicious all year round. We wanted a spritz that is perhaps a little less frisky than a classic citrus spritz; a little softer, maybe just a little more fruity on the nose and slightly less bitter. An adult spritz to take your time over.”
“Spritz is not necessarily a flavor profile; it’s an occasion—specifically a social moment where friends and family enjoy good food and celebrate each other’s company. L’Ora Sociale, The Social Hour. The spritz flavor profile in the USA is broadening beyond classic citrus accordingly; the elderflower-forward Hugo Spritz, SOCIAL&CO’s Fragola Rosa Strawberry-Vermouth, illustrate this diversity,” says Heron.
“New Users. New Occasions. Extended Seasonality. This is our core strategy, and a Pear & Rosemary Italian-Style Spritz brings in drinkers who might normally not consider a spritz in Fall or Winter, or are looking for a different flavor spritz beyond the classic,” says Herb Heneman, Partner and Chief Commercial Officer.
“It’s a slightly different style to more familiar citrus spritz, but adds an almost culinary profile to the spritz canon and reflects a classic Italian gastronomic flavor combination. At 8% ABV, it’s an authentic ready-to-enjoy spritz, not a spritz-flavored RTD. An authentic spritz should always have enough alcohol and aromatics to manage the dilution over ice,” says Heneman.
SOCIAL&CO is available in Total Wine, Liquor Barn/GoPuff, fine independent liquor stores, and quality bars and restaurants in the following states: MN, IA, WI, IL, MO, KS, OH, MI, PA, CO, KY, TN, GA.
SOCIAL&CO® Italian-Style Spritzes are available in 4-packs at a suggested retail price of $14.99.
Contact: [email protected]
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About SOCIAL&CO Italian-Style Spritzes
SOCIAL&CO® is a Blue Sky Miners brand. Blue Sky Miners develops and builds distinctive, unique, upscale, adult ready-to-enjoy beverage brands. Blue Sky Miners’ portfolio of brands also includes Bar Diver alcoholic and non-alcoholic cocktails and John Wolf & Co® California Brandy cocktails.
Based in Minneapolis, Minnesota, USA, and founded by beverage entrepreneurs Joe and Lesley Heron. Herb Heneman is Partner and Chief Commercial Officer.
BLUESKY-MINERS.COM
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