Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

First Person Enters Its Next Phase of Growth Following Early Think Fast Momentum

PRESS RELEASE posted by PRop Publicity

Aug. 18, 2026 at 8:32 am

XLinkedInRedditFacebookEmail
Report Press Release
mushroomcoffeecaffeinebeveragelions manecognitivebrainhealthfunction
Non-Alcoholic Beverages
  • image-01

Cognitive performance and functional wellness brand expands its focus across mental readiness, active lifestyles and everyday performance

LOS ANGELES, Aug. 18, 2026 -- First Person (OTCMarkets: QRON), a cognitive performance and functional wellness company and a wholly owned subsidiary of Qrons, Inc., today announced the next phase of its growth following early consumer momentum for Think Fast™, its premium functional coffee powered by proprietary Crystallized Lion's Mane technology.

Think Fast™ has quickly become one of First Person's fastest-growing products, driven by consumers incorporating it into routines centered on focus, productivity and mental performance. It pairs a premium single-origin Costa Rican coffee base, supplied through the strategic partner that supported its launch, with First Person's proprietary Crystallized Lion's Mane extract.

“First Person is entering an exciting new phase of growth and innovation,” said Cory Rosenberg, President and CEO of First Person. “With Think Fast™, we're expanding how consumers support cognitive performance through products designed for real, everyday use. Its early reception reflects strong interest in solutions that combine science, convenience and a modern approach to mental readiness.”

The company is broadening its positioning beyond traditional wellness to include cognitive performance, active lifestyles and productivity. “Performance is not only physical,” Rosenberg said. “Whether preparing for a workout, a meeting, or a mentally demanding day, the brain is central to how we perform, and our products are designed to be part of that preparation.”

Think Fast™ was evaluated at the Peak Brain Institute using qEEG brain imaging and IVA-2 cognitive performance testing. In a preliminary evaluation, measured before and after a single serving, observed changes included:

  • an approximately 26% increase in overall attention score;
  • an approximately 28% improvement in visual reaction time; and
  • an increase in alpha peak frequency in brain regions associated with executive and language function.

Preliminary results from one unblinded participant, without placebo or regular-coffee controls, do not establish causation or clinical efficacy and may not apply to others. Individual results may vary.

Think Fast™ is powered by First Person's proprietary Crystallized Lion's Mane, a soluble, tasteless form of lion's mane developed through a proprietary extraction and co-crystallization process that addresses common challenges of traditional mushroom products, including taste, solubility and absorption.

Think Fast™ joins First Person's portfolio of targeted cognitive supplements, including Sunbeam, Golden Hour and Moonlight, designed to support different moments throughout the day, from focus and mental readiness to calm, recovery and rest.

About First Person

First Person, a wholly owned subsidiary of Qrons, Inc. (OTCMarkets: QRON), is a cognitive performance and functional wellness company developing science-driven products designed to support focus, mental readiness and everyday performance. Its portfolio includes targeted cognitive supplements, Think Fast™ functional coffee and proprietary Crystallized Lion's Mane technology. Founded by Chris Claussen, Joe Claussen and Cory Rosenberg. For more information, visit getfirstperson.com.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Forward-Looking Statements

This press release contains forward-looking statements regarding First Person's brand positioning, product development and expected consumer demand for Think Fast™. Such statements involve risks and uncertainties—including the preliminary and limited nature of the evaluation described above, the need for additional capital, dependence on a limited product line and on third-party suppliers, and regulatory requirements for product labeling and advertising—that could cause actual results to differ materially. The company undertakes no obligation to update any forward-looking statement except as required by law.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • First Person
    First PersonCPG Companies
    External Link Icon
    View on Nombase

Latest News

Walmart Introduces ‘Mood & Mind’ Beverage Set as Functional Drinks Evolve

Walmart Introduces ‘Mood & Mind’ Beverage Set as Functional Drinks Evolve

What’s Gaining Ground in the On-Premise Beverage Market – NIQ September 2026

What’s Gaining Ground in the On-Premise Beverage Market – NIQ September 2026

Martignetti Companies Adds 17 Markets As RNDC Deal Closes

Martignetti Companies Adds 17 Markets As RNDC Deal Closes

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Austin TX - Sales Representative - DioniLife USA

Austin TX - Sales Representative - DioniLife USA

Cellar Operator - Craftsmith Beverage

Cellar Operator - Craftsmith Beverage

Business Development Manager - REV Copack

Business Development Manager - REV Copack

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

View All Jobs|Post a Job

More News

CPG Week: Recess Staffs Up & Inflation Keeps Pressure On Grocery

CPG Week: Recess Staffs Up & Inflation Keeps Pressure On Grocery

Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind

Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind

Stateside Brands Projects 4 Million Cases for Super Lyte in Year One

Stateside Brands Projects 4 Million Cases for Super Lyte in Year One

Review: Svedka Dives into RTD With Fruit-Forward Vodka Waters

Review: Svedka Dives into RTD With Fruit-Forward Vodka Waters

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Director of Contract Manufacturing - Welch's - Welch's
  • Head of Operations - Handhead Man - Handhead Man
  • Colorado Sales & General Manager - Good Daze Energy - Good Daze Energy
  • Brand Manager - Fat & Happy Beverages - Fat & Happy Beverages
  • Machine operator and Brewer - Solid Press LLC - Solid Press LLC
  • Executive Sales Representative - Crooked Can Brewing - Crooked Can Brewing
  • Zone Manager - Greater Hartford CT - Brescome Barton - Brescome Barton
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Walmart Introduces ‘Mood & Mind’ Beverage Set as Functional Drinks Evolve
  2. What’s Gaining Ground in the On-Premise Beverage Market – NIQ September 2026
  3. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  4. CPG Week: Recess Staffs Up & Inflation Keeps Pressure On Grocery
  5. Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind
  6. Stateside Brands Projects 4 Million Cases for Super Lyte in Year One
  7. Review: Svedka Dives into RTD With Fruit-Forward Vodka Waters
  1. How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink
  2. Flying High: Drippy Bringing THC Drinks to the Skies With Virgin Airlines
  3. Join Us at BevNET Live December 7-9 in Marina del Rey, CA; Register Early to Save
  4. A Drink With… Little Saints’ Megan Klein
  5. BevNET Launches New Press Release Portal
  6. Country Star Niko Moon Launches Happy Himalayan Premium Artesian Water on Earth Day
  7. National Shag Dance Champions Launch Shag-a-Rita
  1. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  2. Stateside Brands Projects 4 Million Cases for Super Lyte in Year One
  3. Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business
  4. Breakthru CCO Talks Backing Out of RNDC Deal, Priority Categories
  5. Seth Green’s Hellbent Cocktails Turned a Scrapped Robot Chicken Sketch Into A Brand
  6. Review: All Día Is A Day Drinking Dream
  7. Judge Dismisses Patco Brands’ Counterclaims in BuzzBallz Trademark Case
  1. Spirits-Based RTD Sales +21% in Latest NIQ Weekly Scans; Surfside, Super Lyte, Sun Cruiser, Cutwater & BuzzBallz Lead Growth
  2. Diageo to Shut Down Guinness Open Gate Brewery in Baltimore
  3. Industry Vet Ryan Burk Launches Occam Fine Cider, Focuses on Craft, Community and Mutability
  4. Martignetti Closes on RNDC Control State Business, Adds 17 Markets
  5. The State of On-Premise Beer: Trends, Challenges and Opportunities – NIQ September 2026
  6. Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode
  7. Press Clips: MA’s Mayflower to Shutter Brewery, Shift Production to Cape Cod Beer; Keg 1 River City to Acquire RNDC’s Kentucky Business
View All|Submit News

Promoted PR Posts

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

Compound Solutions' OnoSweet Featured in On the Brightside, a New Feel-Good Soda for the Golden Hour

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Viral TikTok Beverage Brand Kajun Loaded Tea’s Biggest Halloween Tradition Returns With Limited-Edition “Gatorghoul Boo Box”

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

Brause Launches at Harmons, Central Market, and Select BevMo Locations via UNFI UpNext

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase