The House of Suntory Unveils Hibiki 12 Years Old Travel Exclusive Series

The expression returns with a new blend exclusively for global airport retail with a custom design inspired by Japanese nature

New York, NY — The House of Suntory unveils Hibiki 12 Years Old Travel Exclusive Series, bringing the celebrated expression of Hibiki exclusively to global travel retail in key international airports for the first time in 11 years. Reimagined with a bottle design inspired by the beauty of Japanese nature, the release invites travelers to rediscover Hibiki through a lens of Japanese artistry. Reimagined by fifth-generation Chief Blender Shinji Fukuyo, the new expression revisits Hibiki’s original vision, blending Yamazaki, Hakushu and Chita into a refined blend that highlights its blossoming elegance and harmony through whiskies matured in American oak, Spanish oak, and Mizunara oak.

The Inspiration Behind Hibiki 12 Years Old Bottle Design

The packaging of Hibiki 12 Years Old Travel Exclusive draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by the flowing elegance of water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan’s changing seasons.

Hibiki’s signature 24-faceted bottle, representing Japan’s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.

“Hibiki 12 Years Old has always held a special place within The House of Suntory portfolio, and we’ve seen continued appreciation for this expression from whisky enthusiasts around the world,” said Masaki Morimoto, President of The House of Suntory. “Reintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honoring the craftsmanship and harmony that define the brand.”

Hibiki 12 Years Old Blend and Tasting Notes

Hibiki 12 Years Old is best enjoyed over a “Marugori” hand-carved ice ball.

• Color: Golden amber
• Nose: Persimmon, jasmine, cardamom, hint of orange and sandalwood
• Taste: Spiced orange peel, toasted cinnamon, butterscotch
• Finish: Rich, long finish with spiced, soothing aftertaste

Hibiki 12 Years Old Price, Release Date, and Availability

Hibiki 12 Years Old Travel Exclusive will be available in a 700 mL bottle with a recommended retail price of approximately $188 in global travel retail.

The release will debut exclusively at Dubai Duty Free, Dubai International Airport, beginning in May, and will be available across select Global Travel Retail locations beginning June 1, 2026, in international departures and select arrivals stores at major global airport hubs. Key locations include Singapore Changi Airport, New York’s John F. Kennedy International Airport, and international airports in major travel hubs including London, Incheon, Hong Kong, Beijing, Shanghai, Delhi, Mumbai, Paris, Doha, Los Angeles, Frankfurt, Sydney, Melbourne, Taipei, Amsterdam, Bangkok, São Paulo, Bangalore, Panama City, San Francisco, and Hainan.