The Cycle Earns Permanent Placement at Sprouts Farmers Market Nationwide

Period drink brand graduates from Sprouts’ Forager Finds set on leading dollar velocity, capping a first year with three industry awards and 600+ retail doors

LOS ANGELES — August 25, 2026 — The Cycle, the first functional beverage designed for every phase of a woman’s cycle, has graduated from Sprouts Farmers Market’s Forager Finds innovation program to permanent placement across its full Sprouts footprint nationwide, effective September 2026. The placement, earned on sales performance in the set, brings Pre-Period Comfort, Period Comfort and Perimenopause Comfort to the permanent shelf and caps a first year that includes three industry awards and more than 600 retail doors across the United States.

In April, The Cycle won Most Innovative Beverage Brand at The Beverage Forum 2026, selected by a judging panel of buyers and operators from Sprouts, KeHE, Thrive Market and LA Libations. A period drink taking the top innovation honor across the entire beverage industry — not a women’s health niche — signaled that women’s cycles are now being treated as a serious category. The brand followed with the Newtopia Now 2026 Conscious Beauty & Wellness Award and, in August, the 2026 Startup CPG Shelfie Award for Women’s Health & Wellness, selected from more than 2,000 product submissions.

Built for Every Phase

The Cycle’s four-SKU lineup — Pre-Period Comfort, Period Comfort, Perimenopause Comfort and Menopause Comfort — pairs each phase of the cycle with research-informed botanicals including organic sea buckthorn, chaste berry, shatavari root and dandelion root. Each 8.4 oz slim can delivers 135 mg of Omega-7 plus minerals and 24% juice, with no caffeine and no added sugar, and is designed to be served chilled like a mocktail. The approach is built around how women’s bodies actually work across the month and across life stages, in contrast to the one-size-fits-all products that have long dominated women’s wellness.

Backed by Demand

The Sprouts placement follows a national launch in May 2026 through distributor KeHE, where The Cycle led its Forager Finds set on dollar velocity. Beyond Sprouts, the brand is on shelf at regional chains including Lazy Acres, New Leaf Community Markets, Kimberton Whole Foods and Down to Earth, in more than 60 independent natural retailers, and online through Misfits Market and onthecycle.com.

Founder and CEO Anastasia Sartan is a second-time founder who co-founded StyleHacks, acquired by Snap, and served as Director of Product at Snap before launching The Cycle in September 2025.

“Every woman has spent her life being told to push through her period, to hide it or fix it,” said Sartan. “We built The Cycle to support that rhythm and to celebrate it, from her first period through menopause. That’s not just a drink — that’s a 40-year relationship.”

What’s Next

In its second year, The Cycle plans to expand into additional national retailers, launch on Amazon on October 1, and exhibit at Natural Products Expo West 2027, while continuing its education initiatives around period health.

About The Cycle

The Cycle is the first functional beverage designed for every phase of a woman’s cycle: Pre-Period Comfort, Period Comfort, Perimenopause Comfort and Menopause Comfort. Each 8.4 oz slim can delivers 135 mg of Omega-7 from organic sea buckthorn plus minerals and 24% juice, with no caffeine and no added sugar. Women-owned, plant-based, made in the USA and packaged in a recyclable can, The Cycle launched in September 2025 and is available in more than 600 retail doors nationwide, including Sprouts Farmers Market, and online at Misfits Market and onthecycle.com. Its mission is to make women’s health support visible, accessible and worthy of space on every shelf. Learn more at onthecycle.com or on Instagram at @drinkthecycle.