Super Seltzer Expands Coast to Coast Fulfillment Partnership to Power National Growth

SUPER SELTZER

FOR IMMEDIATE RELEASE

Super Seltzer Expands Its Partnership with Coast to Coast Fulfillment as It Scales Nationally

Nine months in, the Rhode Island 3PL has become the operating backbone behind the brand’s growth

BARRINGTON, R.I. — September 16, 2026 — Super Seltzer, the family-founded functional sparkling water brand, today announced it is expanding its partnership with Coast to Coast Fulfillment, Inc. (CTCF), the West Greenwich, Rhode Island third-party logistics provider that has handled all of the brand’s 3PL and fulfillment operations since the beginning of the year.

Since January, CTCF has run warehousing, retail and e-commerce order processing, EDI compliance, kitting and returns management for the brand on a single platform — through a year in which Super Seltzer grew to 400 retail doors and added distributors across New England. That infrastructure is now the foundation for the brand’s move beyond the region: the operational backbone emerging brands most often lack when national accounts come calling is already built, tested and running at volume.

“We’ve taken a brand from a kitchen table to 10,000 doors before, and we know what breaks first — it’s always the back end,” said Ann Malik, Founder & COO of Super Seltzer. “We’ve been with Coast to Coast since the beginning of the year, through every kind of week you can have in this business, and they been experienced partners. They’ve watched a lot of brands ride this curve, so nothing surprises them and they ask the right questions long before we get there. Hermond has built a company where people genuinely care about getting every case right, which is exactly how Ann and I try to run ours. Finding that in a partner is rare. Finding it thirty minutes up the road is a gift.”

Coast to Coast Fulfillment has been in business more than 30 years and picks over 16 million units a year at a 99.5% accuracy rate, with 24-hour click-to-ship and 48-hour dock-to-stock performance, from a distribution hub in the heart of the Northeast Corridor. Its proprietary warehouse management system and full EDI capability allow growing brands to meet the compliance requirements of national retail accounts.

“In thirty years we’ve had a front-row seat to a lot of growth curves, and the brands that come through them well are the ones who sweat the details early,” said Hermond Ghazarian, Founder & President of Coast to Coast Fulfillment. “Vinu and Ann arrived in January with the hard questions already asked, which tells you they’ve done this before. Watching what they’ve built since then has been a genuine pleasure, and the volume has climbed every month we’ve worked together. Doing it for another Rhode Island company makes it better still. We’re built to grow right alongside them, wherever this goes next.”

Super Seltzer is distributed across New England through Sysco, Atlantic Beverage, Northeast Beverage, Thomsen Food Service, Farm Fresh RI, and Munroe Dairy, and is now in 400 retail doors, with new regions opening by year end.

###

About Super Seltzer

Super Seltzer is a family-founded functional sparkling water brand on a mission to make the healthy choice the easy choice. Founded by Vinu Malik and his wife after their own family couldn’t find a low-sugar drink everyone could enjoy, Super Seltzer offers five functional flavors and is growing rapidly across New England. Learn more at superseltzer.com.

About Coast to Coast Fulfillment, Inc.

Coast to Coast Fulfillment is a full-service third-party logistics and fulfillment provider headquartered at 773 Victory Highway, West Greenwich, Rhode Island. For more than 30 years, CTCF has provided B2B, retail, D2C and omnichannel fulfillment, EDI compliance, warehousing and distribution, kitting and assembly, and returns management for brands across apparel, beauty, health, and consumer products. Learn more at ctcf-inc.com.

Media Contact

Jasmine Malik

Media Director

Super Seltzer