Black Irish Appoints Leading Entertainment Executive Mona Scott-Young As Chief Marketing Officer

Cultural Powerhouse and Accomplished Marketer Joins Black Irish to

Drive the Brand’s Next Phase of Growth

NEW YORK (SEPTEMBER 21, 2026) – Black Irish, a collection of premium Irish cream liqueurs created by award-winning artist Mariah Carey, announces the appointment of multi-hyphenate Mona Scott-Young as Chief Marketing Officer. In this role, Scott-Young will lead the brand’s U.S. marketing strategy and consumer engagement initiatives, bringing her expertise across entertainment, lifestyle and beverage marketing to Black Irish as the brand enters its next phase of growth.

Scott-Young joins Black Irish with extensive experience building and marketing ventures that connect talent, culture and audiences across platforms. As CEO and Founder of Monami Entertainment, Scott-Young heads a portfolio of businesses across management, production and touring, creating opportunities that connect talent, brands and audiences across media, partnerships and live experiences.

She brings direct beverage marketing experience to Black Irish as part owner and Chief Marketing Officer of MYX Fusions Wine Beverage, where she leads the development and promotion of the lifestyle brand. Her influence across marketing and entertainment has earned her numerous recognitions, including as Ad Age’s Marketer of the Year, ASCAP’s Woman Behind the Music Award, the Visionary Award at Essence Black Women in Music, and inclusion in Billboard’s R&B/Hip-Hop Power Players in 2025 and 2026.

“I’m excited to join the Black Irish team during this exciting period of growth and development,” said Mona Scott-Young, Chief Marketing Officer, Black Irish. “I’m looking forward to helping shape the brand’s continued evolution, strengthening its position in the U.S. market and creating new opportunities to connect with consumers. It’s especially meaningful to have the opportunity to support an icon like Mariah Carey, who I have tremendous admiration for, and contribute to her vision for Black Irish.”

Black Irish has earned Double Gold medals at the San Francisco World Spirits Competition, with 98 points for Salted Caramel and 95 points for Original Irish Cream. Wine Enthusiast awarded Salted Caramel 96 points and White Chocolate 94 points, while The Tasting Panel rated White Chocolate 94 points, Original Irish Cream 93 points and Salted Caramel 92 points. Black Irish has also been recognized among Wine Enthusiast’s Top 100 Spirits.

With a key focus on expanding distribution and increasing consumer connections, Black Irish is committed to sustaining its momentum to further establish itself as a leading name in the Irish Cream category.

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About Black Irish

Black Irish, created by award-winning artist Mariah Carey, is a collection of premium Irish cream liqueurs that transforms everyday moments and special occasions into a cause for celebration. Crafted with a texture as smooth and velvety as Mariah Carey’s iconic voice, Black Irish combines aged Irish whiskey, fresh Irish cream and premium natural flavors to deliver a rich, luxurious taste of celebration in every sip. Bottled at 17% ABV, Black Irish’s naturally flavored varieties include Original Irish Cream, Salted Caramel Irish Cream and White Chocolate Irish Cream. Black Irish is produced in Ireland in accordance with Irish Whiskey Association standards, with each bottle reflecting a commitment to authenticity, exceptional quality and traditional Irish craftsmanship. The award-winning collection has earned Double Gold medals at the San Francisco World Spirits Competition for Original Irish Cream and Salted Caramel, along with ratings of 96 points for Salted Caramel and 94 points for White Chocolate from Wine Enthusiast. Black Irish has also been recognized among Wine Enthusiast’s Top 100 Spirits. For more information, visit GoBlackIrish.com or follow on Instagram @GoBlackIrish.

About Mona Scott-Young

Mona Scott-Young is an award-winning entertainment executive, talent manager, producer, marketer and entrepreneur whose work spans music, television, film, live events and consumer brands. As CEO and Founder of Monami Entertainment, she oversees a portfolio of businesses across management, production and touring, with a career built around developing talent, building brands and creating opportunities across platforms.

Scott-Young has managed Hip Hop icon Busta Rhymes and Rock & Roll Hall of Fame inductee Missy Elliott for more than 25 years, and represents global artist, actor and producer Tyrese Gibson. She also created the groundbreaking Love & Hip Hop franchise and has produced scripted and unscripted projects across major television and streaming platforms.

Through Monami Touring, she has produced major arena tours, live entertainment experiences and the POWER SESSIONS concert series with iHeartMedia. She also brings consumer brand experience as part owner and Chief Marketing Officer of MYX Fusions Wine Beverage. Her impact across entertainment and marketing has earned recognition from Essence, Billboard, The Hollywood Reporter and Variety, with honors including Ad Age’s Marketer of the Year, ASCAP’s Woman Behind the Music Award and the Essence Black Women in Music Visionary Award.